Industries
We've Worked With

We're industry-agnostic by design — and that's a feature, not a gap. Some of our best work comes from bringing ideas across category lines that competitors inside a single vertical would never think to try. That said, we've done a serious amount of reps in aviation, manufacturing, financial services, insurance, higher education, and professional services.

Deep. We've built brands for some of the most recognizable names in private aviation — NetJets, QS Partners, 5x5 Trading, West Elk, and Gridiron Air. 

• Fractional ownership. 

• Whole aircraft brokerage. 

• Charter. 

• Jet cards. 

• Aviation management. 

• Staffing. 

We've been deeply involved in all of it.

That breadth matters. Aviation is a relationship-driven industry where credibility is everything and skepticism is the default. We understand the trust dynamics, the premium positioning requirements, and the real nuance between a fractional pitch and a brokerage play. If you're building something serious in this space, we'd like to be in that conversation.

Yes, and often. Manufacturers tend to face a specific challenge: the business has modernized faster than the brand that represents it. New capabilities, new technology, expanded markets, but the website still says 2014. We understand the operational complexity, the long sales cycles, and the B2B buying dynamics that make clarity so critical in this industry. There's usually more to work with than people think, it just hasn't been written into the story yet.

It's a significant part of our B2B work. These industries run on trust, and trust is built before a single conversation happens. If your brand signals "legacy vendor" when you're operating as a strategic partner, you're leaving real opportunity on the table. We help financial services and insurance firms align their external presence with the authority they've already earned.

Yes. The Ohio State University is one of our most significant engagements — a large-scale digital governance project that unified over 40 disconnected websites under a single Drupal framework. University brands face a specific challenge: massive institutional scale, decentralized teams, and the constant risk of fragmentation. Building something that holds together at that scale takes a different kind of thinking — and we've done it.

Regularly. Professional services firms tend to be very good at what they do and often struggle at communicating it well. The brand was built over time — a website here, a pitch deck there, and nothing quite lines up. The problem shows up in the sales process: longer cycles, more explaining, deals won on price instead of value. We understand that in professional services, reputation is the product, and the brand either supports that or quietly works against it.

We've done meaningful work in this space, including a full rebrand for Maymont, a century-old Richmond, VA landmark, ahead of its 100th anniversary. Mission-driven organizations often carry real community equity but outdated brand systems that don't reflect where they're headed. We bring the same strategic rigor we'd apply to any B2B client, just with a deep respect for the legacy they're building on.

It's one of the most time-sensitive brand challenges there is. A portco's brand rarely keeps pace with the value creation happening inside it — and when you're approaching a transaction, that gap becomes expensive fast. Buyers evaluate on perception as much as performance. If the brand signals an earlier version of the business, the multiple reflects it.

We understand the M&A timeline pressures, the complexity of post-merger integration, and what it takes to align brand and digital across a portfolio without slowing down the operation. Whether it's a single portco preparing for exit, a platform company absorbing add-ons, or a full portfolio replatform, the work is always the same at its core: make sure what buyers see reflects what you've actually built.