Tribute® is Kalmbach Feeds’ premium line of equine nutrition, trusted by performance barns, breeders, and everyday horse lovers. With scientifically balanced formulas designed to support everything from muscle development and energy to coat health and digestive function, Tribute delivers high-performance results in every bag. To reflect the quality of the product and build stronger connections with its audience, the brand needed a digital presence that matched its premium reputation.
Top-Quality Feed, Low-Impact Web Presence
Despite the excellence of the feed itself, Tribute’s existing website didn’t convey the value or depth of the product line. Horse owners were looking for clearer, more detailed guidance on how feed impacts their horse’s health and appearance, as well as help identifying which product was right for their horse’s unique needs. The site needed to communicate quality, trust, and technical expertise—without overwhelming the user.
Making Expertise Accessible Online
We reimagined the Tribute website from the ground up, elevating the brand experience visually and tonally. The design language we developed utilized a combination of black and white backgrounds paired with touches of gold to reflect the premium nature of the product. Throughout the site, we introduced subtle motion, high-quality visuals, and a more confident, bold voice to reinforce Tribute’s position as a leader in equine nutrition. Informational content was expanded to clearly explain how premium nutrition supports muscle tone, stamina, digestive health, and coat condition. To make this information approachable and actionable, we designed an engaging, animated step-by-step Feed Finder tool to guide horse owners to the right product for their horse.
A Site That Reflects the Product
The redesigned Tribute site delivers a premium, personalized experience that educates and empowers horse owners while reinforcing brand trust. Visitors now have access to in-depth product insights, science-backed benefits, and an intuitive tool to navigate the feed selection process. The new digital presence mirrors the quality of the product itself—smart, trustworthy, and crafted for performance.
