First Fed is a small town bank with big audacious ambitions. As they rolled out a new highly competitive selection of credit cards, we devised 4 themes based on different lifestyles that mapped to each card. From there, our team created 4 worlds full of fun surprises, designed to demand your attention at the mall.
Signature Travel
The “I Want An Adventure” Card. With a First Federal Savings Signature Travel credit card, turn “I want to visit…” into “This place is amazing.”
Rewards Platinum
The “Live Your Life With Benefits” Card. There’s life, and there’s living. Live large by earning one point for every dollar you spend. Use those points to unlock your best days.
Platinum Edition
The “Step Into Adulting” Card. First Federal Savings Platinum Edition credit card can help you transition from hand-me-down chairs to a home that’s 100% “you.”
Cash Rewards Platinum
The “Spend. Earn. Enjoy.” Card. Use the First Federal Savings Cash Rewards Platinum credit card to earn cash back on every purchase - from a cup of coffee to a new outfit.
Taking On the Big Guys
We built a new design language that skewed towards a younger audience, stood out from other banks, and resonated with people. These marketing posters are created with in-depth photo collages that visually bring each card to life using 100+ photos, 3D assets created in C4D, and a whole lot of Photoshop work.
