Netjets.com

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GIVING A WORLD-CLASS EXPERIENCE A WEBSITE TO MATCH

CAD TO THE RESCUE.

Working from manufacturers’ original engineering CAD files, we created 12 photorealistic 3D aircraft models. Visitors could rotate aircraft 360 degrees, step inside cabins, compare configurations and explore floor plans right in the browser. NetJets got something better than a photoshoot: a flexible library of high-end aircraft assets for web, mobile and print. The approach saved hundreds of thousands of dollars in production costs. The assets are still in use today.

NJ Dining at 40,000 feet — Dining at 40,000 feet

The official private jet provider of the PGA tour. — Highlighting PGA partnership

NJ tablet and mobile devices of homepage — Fully responsive experience

NetJets quote by NetJets Owner — Roger Federer, NetJets Owner

New illustration style of aircraft floorplans — Each floor plan was custom illustrated

Our light cabin class jets are designed to land safely in the smallest FBOs. — Focus on the largest, most versatile fleet

Flight Range tool — Custom range finder tool

Service page titled "Travel Exclusively On Your Terms" mobile

Man carry a child holding a toy airplane titled "Experience Our Culture of Safety"

Beyond Expectations

Theres a lot that goes into getting people to their destinations while upholding the highest service standards. Explore what it's like to book a flight with NetJets.

LESS SPEC SHEET. MORE POSSIBILITY.

The new experience led with what NetJets makes possible: access, flexibility, service and the freedom of private aviation. Aircraft specs and operational details moved further down. Technical information was still there. It just stopped doing all the talking. The result was a clearer path through the brand. It answered the right questions, earned confidence and moved qualified prospects toward a conversation with sales. Luxury, as it turns out, doesn’t need to yell.

NetJets had already set the standard for private aviation. Its digital experience was still working on it.

In 2016, Bonfire Red partnered with NetJets to rethink everything from the first visit to NetJets.com through the conversations that followed, building a digital presence worthy of the service behind it.

Along the way, we solved a few problems that weren’t exactly small.

THE WEBSITE WAS FLYING COACH

NetJets delivered one of the most considered travel experiences in the world. Its website told a different story.

Prospects met dense content, confusing navigation and a mobile bounce rate near 60%. Technical details dominated. The access, service and possibility that made NetJets different were harder to find.

Meanwhile, competitors kept getting more polished online.

NetJets was already the brand. The website just needed to act like it.

FIRST, WE FIGURED OUT WHAT PEOPLE ACTUALLY NEEDED.

We started with the people closest to the decision.

We held executive interviews, sales conversations and working sessions. From them, we mapped how prospects moved from curiosity to serious consideration across business travelers, leisure flyers, aviation enthusiasts and future recruits.

One thing became obvious pretty quickly: this wasn’t a conventional ecommerce journey.

Ultra-high-net-worth customers weren’t waiting to be “converted” by a website. They wanted confidence, discretion and a good reason to start a conversation.

So we designed NetJets.com to behave less like a salesperson and more like a concierge.

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U.S. Website

Technology

Drupal + REST API
Node, Express, Angular
Docker
Cloudfront
Salesforce
Webdam

NetJets Web-to-Print

Print
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