The Laughing Cow partnered with Bonfire Red to establish a new web experience that would showcase their new brand universe, share unconventional snack inspiration, and connect consumers with local retailers.
Each product flavor features a bright, vibrant color. We carried that vibrance throughout the design and voice / tone of every page on the website.
3D Modeling & Animation
While re-imagining Laughing Cow's web experience, Bonfire saw an opportunity. We re-created each product in 3D (from scratch), giving us and the client ultimate asset flexibility. Then we animated those products and made them the heroes of the experience.
Original Content Creation
Bonfire Red produced and developed The Laughing Cow's first lifestyle photography content. We produced a photo shoot that celebrates the Laughing Cow consumer and their unique snacking styles.