Kichler is more than just a lighting company. Since their humble beginnings in 1938, Kichler has been in the business of quality, service, and brining people together. Kichler partnered with Bonfire Red to help elevate their commitment to project success for homeowners and professionals.
Kichler is intentional when it comes to the use of simplicity. To align their digital experience with this core value of their brand, Kichler asked Bonfire Red to reduce the friction of the customer journey from their homepage to product selection to purchase. Not only is the experience simpler, but we helped make life easier for system admins by simplifying the content strategy to work harder and providing a homepage that is able to flex for new product launches.
Shedding Light on What Matters Most
Their audiences talked and we listened. Kichler invited feedback from customers and professionals to help improve their website. New and enhanced functionality allows users to interact with imagery by using toggles to switch fixtures on and off. A larger footprint for all visual assets allows for enhanced shopping opportunities that give you the ability to shop to look directly from an image.
Setting the Mood with Light Layering
Lighting is about more than fixtures, it’s also the moments being illuminated. To help show how to create a perfectly lit scene using Kichler’s robust and versatile product line-up, day or night, we created a homepage experience that allows you to toggle lighting combinations in interior and exterior spaces.