Gridiron Air Branding

  • Brand
  • Interactive
  • Print
  • Content

High-Impact
Branding
for High-Performance Travel

Inspired by its namesake, the logo embodies the strong energy and forward momentum of football while leaning into the directional nature of flight. Symbolizing an abstract aircraft, the red dart mark is always facing upwards and forward, focused on the future and what’s ahead.

Boeing 777 flying against a blue sky
Back cover of a sales brochure, highlighting the pocket with a glossy dart pattern.
Close-up of the Gridiron monogram on paper
Top down spread of various collateral pieces produced for gridiron air
Close-up of a custom playing card set surrounded by other collateral materials
Front cover of the gridiron air sales brochure
interior of the gridiron air sales brochure, highlighting the "safety first, last, and always." page

Experience at Every Touchpoint

To further support Gridiron Air, Bonfire Red meticulously applied these efforts to a website, print collateral, apparel, branded in-flight materials and more.

navy polo mocked up with gridiron air branding

Apparel & Gear

Close-up of a navy luggage tag embossed with gridiron air
custom luggage stacked with a shirt draped over top, all branded with gridiron air
gridiron air branded navy blanket against an aircraft seat
Custom Gridiron Air Bellroy bag
mockup of a gridiron aluminum water bottle
wind down service in the layflat seats aboard a Boeing 777
Mockup of a gridiron air attendant name tag on a man's lapel
Gridiron monogram on a hat

Digital Design

With an established brand that Gridiron Air could rally around, Bonfire Red skillfully wove the new design language at every touchpoint. This began with a website that married the newly established brand pillars with the bold, angular look of their logomark and beautiful air-to-air footage.

Screenshots from the Home and About pages of Gridiron Air's website
gridiron air app dashboard on a tablet
red check-in icon against a navy background
gridiron air app mobile screens showing sign in, seating assignment and trip information
CTA from the Gridiron Air website for a virtual tour that reads "step inside the cabin"
Flight status gauge from the Gridiron Air app dashboard, status at 50% ready for takeoff in 1 hour and 23 minutes
Gridiron Air flight attendants walk on a tarmac under the belly of a Boeing 777 at sunset.

Gridiron Air Original Content

  • Content

Branding, 
Interactive, Print, Packaging, 
Video, Photography, 
Campaigns, Conceptual Ideation

153 East Main St. Suite 310 
Columbus, Ohio 43215

Bonfires bring people together to tell stories, inspire, and learn from one another—and our Columbus-based creative studio was founded on this idea. Through strategy, branding, web design, printed experiences, and video production, we help brands big and small figure out how to show up in the world.

153 East Main St. Suite 310 
Columbus, Ohio 43215

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