Base Two brings a unique human-centric approach to the world of development. Offering a complete end-to-end solution, they truly care about the client's vision and goals. They came to us looking for an entire brand refresh, where voice, tone, and visuals would work together to properly tell their story.
New Brand, Same Passion
Working closely with the team at Base Two, we developed a brand direction that incorporates the idea of logic and creative coming together into one human-centric approach. The logo pays homage to both this guiding principle, as well as the existing Base Two mark. The new color palette further expands on the idea of technology with a human touch, by using dark tones with hits of vibrant coral.
Digital Experience
A fully responsive site, the digital experience is where the entire Base Two story comes together. Starting from scratch, we incorporated our new branding, with Base Two’s existing passion, to create a beautiful experience that truly comes to life with smart interactions & animations.
Authentic Storytelling
No one knows the story of Base Two better than they do. That’s why we worked so closely with the team to make sure we got the story correct, and that it came across as authentic. A part of that was putting a bit of a spotlight on the Base Two team and letting them tell some of the story from their personal experiences, and sprinkling it throughout the site.
