Bonfire Red embarked on an extraordinary venture to build the new QS Partners brand. QS Partners, a division of NetJets Inc. and backed by Berkshire Hathaway, specializes in aircraft brokerage, acquisitions, transitions, and consultancy.
It began with NetJets®, the world's pioneer private business jet charter and aircraft management company, established in 1964. NetJets had been flawlessly managing whole aircraft transitions for years without formally promoting this exceptional service. Recognizing the growing demand for a dedicated entity, NetJets joined forces with Bonfire Red in 2016 to give birth to QS Partners.
THE NAME
When crafting the name, Bonfire Red drew inspiration from NetJets' rich heritage. They chose to incorporate the 'QS' found in the tail number of every aircraft in the NetJets U.S. Fleet. This 'QS' stood for "quarter-share," signifying the earliest share introduced in the groundbreaking fractional concept. To communicate trust, expertise, and unwavering commitment, the name was complemented by the word 'Partners,' ensuring customers always felt connected to a dedicated partner throughout their transactions.
GIVING FLIGHT TO THE BRAND
With the name solidified, Bonfire Red unleashed its creative prowess, giving flight to the brand's visual identity. The logomark cleverly merged the letters Q and S into a bold, unified emblem. Paired with a robust sans-serif font, the logo symbolizes expertise, premium service, and partnership. Extending this new design language, Bonfire Red meticulously crafted a new website, print sales tools, collateral, and more.
THE NEXT CHAPTER
In 2018, QS Partners experienced exponential growth when they acquired Cerretani Aviation, effectively doubling their size and expanding their global network of resources. This expansion necessitated a reimagined website that could accommodate the evolving needs of QS Partners. The new website boasted a robust inventory gallery that could be effortlessly updated by the QS Partners marketing team. Leveraging a headless architecture, the development team had the freedom to craft a unique user experience unburdened by the constraints of traditional back-end solutions. The result was a website facilitating seamless interaction, enabling visitors to browse inventory and explore the capabilities and team easily.
And thus, the new QS Partners brand flew to new heights, cementing its position as a trusted and innovative leader in the world of aircraft brokerage.
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Website
Technology
- Decoupled Architecture
- Drupal
- Vue.js
- Nuxt
- GSAP
- ScrollMagic
- Bootstrap
- Salesforce
