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Maymont

Moments of Wonder
& Awe

  • Brand
Maymont Logo overtop an image of the colorful italian gardens

Inspired by Nature

Maymont’s 100-acres of natural greenspace provided the perfect inspiration for the new identity system which includes a logo mark constructed from four perfect circles that evoke the rolling hills found throughout the park.

Maymont logo in four shades of green on white
Maymont stacked logo in shades of mid tone green over a dark forest green
white Maymont logo of hills over black background
horizontal Maymont logo in black over light blue
construction lines over the maymont font showing customization of the letterforms
construction lines over the maymont font showing customization of the letterforms
images with associated colors showing what the brand colors were derived from
Color Derivatives
Maymont's new primary and secondary color palette swatches
Primary and Secondary Color Palettes
Pages from Maymont's brand guidelines tiled to show elements of the brand
various branded business materials including business cards envelopes and letterhead
maymont brand fieldnotes in blue and red
yellow maymont branded beanie hat with the words common ground on it
maymont button that says bobcat bestie
maymont button showing the ghosted secondary M outline logo
maymont button with wavy lines in the background that says stay off the path
maymont branded polo shirt in dark green with light green logo
Swag

Beyond the Mark

The new identity is supported by a brand expression system that uses graphic elements and curved shapes to focus on the moments of wonder at Maymont.

three maymont brand expression templates

Brand Expression Examples

social media templates using maymont's new branding elements
social media templates using maymont's new branding elements

Social Media Templates

Columbus Crew

  • Print
  • Campaign