Gridiron Air is a new airline redefining travel for NFL teams. Each flight is tailored to meet the unique needs of each team with a hyper focus on safety and world-class hospitality. Built on a fractional ownership model, Gridiron Air offers a premium travel solution that meets both logistical and financial demands, revolutionizing the way NFL teams travel.
Travel On Your Terms
As a start-up in the airline industry, it was crucial to establish a brand that married the youthful energy of their pitch with the security and experience of their team of industry veterans. To accomplish this, Bonfire Red crafted foundational brand pillars alongside their logomark. Inspired by its namesake, the logo embodies the strong energy and forward momentum of football while leaning into the directional nature of flight. Symbolizing an abstract aircraft, the red dart mark is always facing upwards and forward, focused on the future and what’s ahead.
Experience at Every Touchpoint
With an established brand that Gridiron Air could rally around, Bonfire Red skillfully wove the new design language at every touchpoint. This began with a website that married the newly established brand pillars with the bold, angular look of their logomark and beautiful air-to-air footage. This aesthetic was then translated into a value-proposition deck that was presented at the annual NFL owners meeting to both educate and excite attendees to the possibilities of their business. To further support Gridiron Air, Bonfire Red meticulously applied these efforts to a website, print collateral, apparel, branded in-flight materials and more.
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