Digital Overhaul
With the goal of expanding their reputation and expertise on a national level, Design Central asked Bonfire Red to find a great way to showcase their full range of capabilities, from strategy and research to design and engineering.
Reinvigorating a Brand
We took every opportunity to extend and evolve the visual language – from cleaning up the logo lockup and refreshing the color palette, to introducing a new pattern comprised of deconstructed elements of the circular logo mark. The result was a balanced, dynamic visual language that was as thoughtful and versatile as the people and projects that make up Design Central.
Closely Aligned, Highly Effective
Establishing the voice and tone was just as crucial as creating the visual custom content. A defining voice allowed for a holistic, consistent brand rooted in Design Central’s brand pillars: human, collaborative, and future-focused.
