Aston Martin Newport Beach redefined the dealership experience, becoming the #1 dealership in the world less than 3 years of launching. With new ownership and a completely new staff, they wanted to create a visual aesthetic and curated experience that held up to the Aston Martin legacy. Being surrounded by the competitive Orange County luxury car market, it was important they set themselves apart in a big way. We partnered with them to present this all-new experience both digitally and in print.
The VIP Experience
Along with a new website that features multi-integrations from applications such as DealerSocket, EventBrite, Twilio, MailChimp, Shopify, and more, members of Aston Martin Newport Beach were also given a custom dashboard experience to handle all of their service scheduling and exclusive event planning. It’s where they access their personal concierge and redeem their curated promotions available just for them.
Tangible Impressions
It was important first to introduce the all-new dealership to current and prospective consumers. To do so, we created two luxury books housed within a custom form factor package that would be delivered to each individual. Printed on premium Mohawk paper, the touch and feel reflected the luxury and attention to detail that consumers would experience at any level of interaction with the new Aston Martin Newport Beach.
For the Love of Beautiful
All collateral and digital experiences were carefully crafted and precisely designed to include the new Aston Martin Newport Beach aesthetic. From custom printed books to the website, from email marketing to their internal style guide, all materials offered a consistent, comprehensive look into the new dealership.
Visit
Website
Technology
- Drupal
- GSAP
- ScrollMagic
- Bootstrap
- DealerSocket
- EventBrite
- Twilio
- MailChimp
- Shopify
