Skip to Main Content

5x5 Trading

  • Brand
  • Interactive

Ready-To-Fly
Branding
Package
for a Start-Up

Beginning with the 5x5 logomark, we feature a custom-type solution that embodies the essence of 5x5. The X serves as the catalyst of unparalleled signal and strength. The wordmark serves as a secondary element to the primary logomark and is used strategically to fit spaces and compositions not best suited for the primary logomark. It all leans forward, suggesting a constant push towards progress and advancement.

 

5x5 logo against a white background
Alternative 5x5 logo, spelled out "five x five", against a white background
Brand typography guide for 5x5, identifying PP Writer and Aeonik as the brand fonts
Color guide for 5x5, highlighting Jet Black, Platinum, Charcoal and White
5x5 logo mocked up on a black polo
Alternative 5x5 logo, spelling out "five x five", mocked up on a beanie
Large format 5x5 ad mocked up on the side of a white building
Several pages of the 5x5 style guide laid out in an offset grid

Pattern Design

The organic shapes within the pattern embody adaptive problem-solving, reflecting the brand's dynamic and flexible approach. The strategic arrangement of dots transitioning from proximity to expansiveness conveys the action of clarity and constant optimization of signal strength. 

A dotted wave pattern against a background that's 2/3 dark gray and 1/3 white
Nine stills from a 5x5 sample presentation in a grid view
Homepage of 5x5's website
Inventory list on the 5x5 website featuring the 2000 Cessna Citation, X and Excel
Portion of the inventory list on 5x5's website highlighting the engines
Map on 5x5's website allowing a user to move a pin and visualize the range of their selected aircraft
Three views of the 5x5 website on mobile highlighting the details, range and photography of the 2000 Cessna Citation X
columbus crew player walking through the pitch

Columbus Crew

  • Print
  • Campaign