ANYBODY CAN MAKE A HYPE REEL. **WE BUILD THE BRAND** UNDERNEATH IT. ![Columbus Crew Player Cucho](/sites/default/files/styles/16_9_small/public/2026-05/img-hero.png.webp?h=05662d65&itok=X8xHs-Xi) Sports and entertainment is full of agencies that can produce a great 30-second cut. Far fewer can build the thing the cut is selling — the renewal package that earns a 6-figure suite commitment, the design system that holds together across 2 full seasons of gameday updates, the brand library that powers everything from a sales deck to a jumbotron animation to an in-flight safety video. That's where the work actually gets won or lost. ![Columbus Crew Player Cucho](/sites/default/files/styles/16_9_small/public/2026-05/img-hero.png.webp?h=05662d65&itok=X8xHs-Xi) [ Let's connect ](/connect) ## ENERGY IS THE EASY PART. THE HARD PART IS WHAT HOLDS UP. Bonfire Red has spent years working with teams, leagues, brands, and properties across sports and entertainment. The work that lasts isn't the campaign that crushed for a week — it's the brand framework the in-house team can run with for two seasons, the renewal materials that close a tier of memberships every spring, the photo and video library that's still showing up in sales decks 3 years after the shoot. We design for that. Strategy first, brand and visual systems second, durable content libraries and digital tools third — built so the property's own production team can keep moving at gameday speed without losing the design discipline that makes it all hang together. ## We Partner With Sports & Entertainment ![Columbus Crew logo](/sites/default/files/styles/3_2_small/public/2026-04/Columbus%20Crew.png.webp?h=6c167926&itok=AMupuW_b) ![Mozilla Open Web Games](/sites/default/files/styles/3_2_small/public/2026-05/Open%20Web%20Games.png.webp?h=6c167926&itok=Bj5Ylxzk) ![Tampa Bay Buccaneers Logo](/sites/default/files/styles/3_2_small/public/2026-05/TampaBayBucs.png.webp?h=3a9999c5&itok=UIpeHD8A) ![Gridiron Air logo](/sites/default/files/styles/3_2_small/public/2026-04/Gridiron%20Air.png.webp?h=e811e8a3&itok=JKQDH34u) ![Trivi logo updated](/sites/default/files/styles/3_2_small/public/2026-05/Trivi_0.png.webp?h=5a46f3aa&itok=9qGx7jXQ) ## Why partner with us? ![Tampa Bay Buccaneers Luxury Suites Renewal Package Design](/sites/default/files/styles/5_6_small/public/2026-05/02.jpg.webp?h=4d6c52a0&itok=XZD5UOIQ) - Need an Eyebrow ### We Build Brand Systems That Survive a Full Season Sports brands don't get a quiet moment. The team is creating content every week, in-stadium operations are pumping out updates every game, and the brand has to hold up across all of it without going off the rails. We build pressure-tested design systems with the rules, components, and flexibility the in-house production team actually needs. The Crew's 2023 Velo-CITY campaign was built to last two full seasons — billboard to social to jumbotron to out-of-home — without coming back to us for every variation. - Need an eybrow Header ### We Treat Premium Memberships Like Premium Brands Selling a luxury suite, a club membership, or a season ticket package is a high-consideration purchase. The materials have to match. We've built renewal packages for the Tampa Bay Buccaneers across general admission, East Club, West Club, and the franchise's most prestigious Luxury Suites — designed to tell the full story of the year-round experience at Raymond James Stadium and to honor the personal investment of committing to a season. Black wax seals, foil, embossing, custom photography. The renewal kit reads like the experience it represents. - Need and Eyebrow here ### We Build for Launches, Not Just Campaigns New properties, new categories, new platforms — we've built brands from a clean sheet. Gridiron Air launched a new category of NFL team travel and needed a brand that could carry sales decks, marketing materials, an in-flight safety video, and a foundational photo and video library shot at headquarters in Fort Worth. Trivi entered a digital category dominated by cartoony, beveled game design and needed a brand that read elevated and built to scale into the future of digital content. We do that kind of work. The launch is the easy day. The library that powers everything after is what we build for. - Need an eybrow Header ### We Stay Away from Category Cliché **We're Industry-Agnostic in the Best Way.** The category gets stuck in its own conventions — same fonts, same compositional tropes, same hype-video pacing. We bring sensibilities sharpened across luxury, aviation, manufacturing, and consumer brands into sports work. That's how the Bucs renewal kit reads like a high-end hospitality piece instead of a brochure, and how the Trivi app reads like a contemporary digital brand instead of another casino app. The borrowed perspective is what keeps the work from sliding into category cliché. - Need an eybrow Header ### Senior Leadership in the Room Sports and entertainment marketing moves fast and the stakes are visible — a logo reveal lives forever, a renewal package has to perform, a launch can't be delayed. Our founders and discipline leads are actively in the work, not handing the account to a junior team after the kickoff dinner. ## In Our Arena Bonfire Red brings five core services to sports and entertainment brands. Strategy, identity, content, digital, and design systems — calibrated for the speed of gameday operations. 01 Positioning ### Brand Strategy & Market Differentiation We define what actually makes the property distinctive — its city, its history, its fans, its category position — and translate that into a strategic narrative the marketing team can run with. The Crew's "Our City. Our Crew." came from this work: a tagline rooted in the genuine link between the club and Columbus, not a generic civic-pride line that could belong to any team in any city. 02 Expression ### Brand Identity Systems Logos, typography, color systems, photography direction, and motion frameworks built to perform across every channel a sports property uses — billboard, social, broadcast, in-stadium, retail, hospitality. We build the rules and the flexibility together, so the in-house team has a system that holds the brand without slowing them down. 03 Infrastructure ### Interactive & Digital Platforms Brand websites, app experiences, and digital ecosystems built to feel as elevated as the rest of the brand and to scale with the business. Trivi's app is a contemporary brand presence in a category dominated by tired design — built to scale into the future of digital content and stand up next to anything else on the user's phone. 04 Engagement ### Content & Sales Enablement Cinematic photo and video, original libraries, in-flight and in-stadium content, sales decks, renewal packages, launch materials. The Gridiron Air shoot in Fort Worth produced a foundational library that's still powering the brand across sales decks, internal tools, marketing materials, and social platforms. The Bucs renewal materials were a fully tactile production — black wax seal, foil, embossing, soft-touch — that earned the price of the membership it represented. 05 Envisioned Future ### Prototyping & Roadmapping The brand that launches the season is rarely the brand that needs to launch the next one. We help marketing leaders see what's next — turning campaign ideas, sponsor activations, and platform shifts into prototypes and a concrete roadmap, so the team isn't starting from zero when the next season opens. > ![Rob Dalvin Profile ](/sites/default/files/styles/1_1_x_small/public/2026-05/Dalvin.jpg.webp?h=d0d3c9f1&itok=8oxrf6XX)The team at Bonfire Red are hands down some of the most creative people in the business. Their design work, attention to detail, and creativity brought our brand to life. They became part of our team and part of the Trivi family. > > > > Rob Dalven Chief Revenue Officer > ![John Hale portrait](/sites/default/files/styles/1_1_x_small/public/2026-04/GA_John%20Hale-195-Edit.jpg.webp?h=b19486ef&itok=LyGHRIRm)I continue to be amazed by your creativity and attention to detail. Bonfire has been a wonderful outlet for us. Spending days and days which turns into months and months under what is akin to an IRS audit, you have provided not only results but a place to recharge. > > > > John Hale COO, Gridiron Air Previous slide Next slide ## CREATING EXPERIENCES FANS ACTUALLY FEEL Sports and entertainment brands operate live — the pressure is constant, the audience is paying attention, and everything has to hold together at once. We help teams and brands build connected experiences that move fast, stay sharp, and work in the real world. ### 01 Member Experience ![Tampa Bay Bucs Membership Renewal Packages](/sites/default/files/styles/4_3_small/public/2026-05/tampa_outcome.png.webp?h=0f514ece&itok=lC1ApmLh) [](/case-study/tampa-bay-buccaneers) Tampa Bay Buccaneers #### Every Seat Has a Story A membership renewal program built for every level of the Tampa Bay Buccaneers experience — from general admission to Luxury Suites. We helped tell the story of what it means to be part of gameday at Raymond James Stadium, then brought it to life through tiered renewal packages that reflect the NFL's top-ranked gameday customer service. ### 02 Creative Infrastructure ![Columbus Crew poster](/sites/default/files/styles/4_3_small/public/2026-05/crew_outcome.png.webp?h=0f514ece&itok=iZc0zUJK) [](/case-study/columbus-crew) Columbus Crew #### One System. Every Touchpoint. Big Win. The 2023 Velo-CITY kit launch became an opportunity to build something bigger than a campaign — a full graphic system designed to carry the Columbus Crew brand across 2 seasons of nonstop content. We developed an omnichannel design framework built to flex across billboards, social, jumbotrons, and out-of-home. ### 03 Retail Design ![gatorade digital POS](/sites/default/files/styles/4_3_small/public/2026-05/gatorade_outcome.png.webp?h=0f514ece&itok=XbYZr1LF) #### More Than a Display Screen We led the digital design for Gatorade's interactive in-store experiences for the G Series Zero and G Series Pro lines — touch-driven product education, bold visuals, and athlete-focused decision support that made a crowded retail environment feel more useful and the brand feel more premium. ### 04 Connected Systems ![gametime app prototype](/sites/default/files/styles/4_3_small/public/2026-05/gametime_outcome.png.webp?h=0f514ece&itok=BJteRrWn) #### Bringing Fans Closer to the Game Working with The Martin Agency, we designed 'Game Time' — an augmented viewing platform connecting live NCAA tournament broadcasts with real-time team content. The experience turned passive viewing into an interactive second screen, letting fans follow stats, stories, and updates without losing the game. ## THE LEDGER Bonfire Red has worked with teams, leagues, brand sponsors, and entertainment platforms — building the brand systems, content libraries, and digital experiences that hold up under the pace and pressure of the category. [ ![Player standing confidently amid new branding elements](/sites/default/files/styles/4_3_medium/public/2023-08/img-crew-thumbnail.png.webp?h=656ac06e&itok=zKn3DLwf)### Columbus Crew glory to the black & gold - Print - Campaign ](/case-study/columbus-crew) [ ![Open up the Luxury Suites sleeve](/sites/default/files/styles/4_3_medium/public/2023-07/INSET%20IMAGE.png.webp?h=957b4029&itok=heoGX3jc)### Tampa Bay Buccaneers THE MOST TREASURED NFL GAMEDAY EXPERIENCE - Brand - Print - Content ](/case-study/tampa-bay-buccaneers) [ ![Hand holding a phone with the Trivi app loaded on it](/sites/default/files/styles/4_3_medium/public/2024-03/trivi_thumbnail.png.webp?h=471b8eb0&itok=IWb53Ybo)### Trivi Watch. Play. Win. - Brand - Interactive ](/case-study/trivi) [ View All Case Studies ](/work) ## FAQs Answers to common questions about working with Bonfire Red in sports & entertainment. ### Who's the typical buyer for a Bonfire Red engagement in sports and entertainment? Most often the head of marketing — VP of marketing, CMO, chief brand officer, or head of premium experiences for a team or property. We also work directly with brand sponsors activating in sports, and with founders launching new sports and entertainment properties. The common thread is a leader who needs the brand to do real work: drive renewals, support a launch, hold up across a full season, or enter a new category convincingly. ### How does Bonfire Red think about the difference between a campaign and a brand system? Campaigns get the headlines. Brand systems get the wins. A campaign is what runs for a few weeks or months. A system is what the in-house production team uses every Monday for two seasons to build social, gameday graphics, sponsorship integrations, and the dozen other things that come up every week. We design for both, and we build the system to outlast the campaign. The Crew's Velo-CITY work is the clearest example — the campaign launched in 2023, but the underlying system kept producing through 2024. ### Can Bonfire Red work alongside an in-house creative team? Yes — and it's how most of our sports and entertainment engagements run. We build the system, hand it off with documentation the in-house team can actually use, and stay on call for the work that benefits from outside perspective. The goal is to make the in-house team faster and more confident, not to insert ourselves between them and the work. ### How do you approach premium membership and renewal materials? The same way we approach luxury hospitality work. The materials have to justify the investment they're representing. Tactile production — foil, emboss, soft-touch, custom photography — combined with a story structure that treats the member as a long-term partner, not a transaction. The Bucs renewal program was tiered across general admission, East Club, West Club, and Luxury Suites because each tier deserves to feel like the right kind of premium for that member. ### What's the right scope for a launch engagement? Brand strategy, identity, a foundational content library shot to spec, the launch website or app, and the sales materials the team needs in market on day one. Gridiron Air is the cleanest example — strategy, brand, photography and video shot in Fort Worth, motion graphics, in-flight content, and an asset library that's still doing the work years later. Launches that try to skip the foundational library run out of content in month three. ### How do you handle the speed of gameday operations? By building systems with the in-house production team in mind from day one. The brand guidelines need to be usable at gameday speed — clear rules, ready-to-use templates, photography and motion direction that works under deadline. We pressure-test the system before handoff, so the first time the team uses it isn't the first time it's been stressed. ### Can Bonfire Red support brand sponsors activating in sports? Yes. We've worked with brand sponsors like Gatorade — designing the digital decision support experience for the G Series in-store POP program — and with platforms like the NCAA Game Time companion app developed with The Martin Agency. Sponsor activations have their own sales cycle, their own approval flow, and their own measurement framework. ### How does Bonfire Red think about AI inside sports and entertainment work? Carefully, and case by case. There are real opportunities — content variation at gameday speed, faster image cleanup and editing, asset tagging across massive content libraries — and there are real limits, especially around player likeness, sponsor approvals, and league rules. We help marketing leaders think through where AI earns its keep and where it doesn't, then build the system to match. ### What outcomes should a sports or entertainment property expect from a Bonfire Red engagement? Outcomes typically include a brand system that holds up across a full season, stronger renewal performance, a content library that powers the work for years instead of months, and an in-house production team that can move faster without sacrificing the brand. We define the specific success metrics with each client at kickoff so the work is measurable, not just aesthetic. ![trivi app ](/sites/default/files/styles/3_2_small/public/2026-05/Trivi%20blackwhite.png.webp?h=391d9d9b&itok=1Vh5iPw_) ## READY TO **UP YOUR GAME?** You’ve built something people care about. The atmosphere is real. The loyalty is earned. We help make sure the brand reflects that same level of energy, consistency, and confidence everywhere fans encounter it. [ Let's Connect ](/connect) ![passion ignites creativity](/sites/default/files/2023-07/Passion-ignites-creativity-01.png)