#  BYMOC    

- Brand
- Interactive
 
 

 

 

  ## Information and Voices   
Create **Change**



 

 

    Read More Read Less     ![color stripes in yellow pink and purple with the shapes on top spelling out BYMOC](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-01-b.jpg.webp?h=0d397436&itok=90ASqwK6)  

 

    ![BYMOC Collective logo with white lettering and yellow rectangles and a black background](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-02-b.jpg.webp?h=c9572862&itok=DAfzvtRi) 

  ![BYMOC Collective logo with yellow bars on a purple background](/sites/default/files/styles/1_1_small/public/2024-06/BYMOC-03a.jpg.webp?h=d297572b&itok=RM_v8PKU)   ![BYMOC Collective logo with pink bars on a yellow background](/sites/default/files/styles/1_1_small/public/2024-06/BYMOC-03b.jpg.webp?h=024acd19&itok=015LRbFY)   ![BYMOC Collective logo with purple bars on a pink background](/sites/default/files/styles/1_1_small/public/2024-06/BYMOC-03c.jpg.webp?h=7b457deb&itok=-s0R1r1M) 

  ![pink and white icons representing various aspects of BYMOC resources](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-04a.jpg.webp?h=e61966a6&itok=MmpjK9yi)   ![the BYMOC resources page showing the icons in use](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-04c.jpg.webp?h=6eb82c65&itok=z0pjLqP5) 

  ![homepage view of BYMOC Collective with the title enriching the quality of life for young men of color](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-05.jpg.webp?h=82e2053b&itok=ty0gUCYh) 

  ![image of a student on campus with messaging about being a catalyst for change](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-06a.jpg.webp?h=39ec3d90&itok=2Oq3UHWe) 

  ![website page for the student volunteers for the program john singleton, derrick belamy and alex anderson](/sites/default/files/styles/16_9_small/public/2024-06/BYMOC-06B.jpg.webp?h=5e91d802&itok=sl8GHGnC) 

 

    ![homepage of BYMOC collective on a mobile device showing a collage of individuals](/sites/default/files/2024-06/BYMOC-mobile-01.jpg)  ![mobile page of BYMOC collective showing icons of all of the resources available to young men of color](/sites/default/files/2024-06/BYMOC-mobile-02.jpg)  ![an article page of BYMOC collective on a mobile device showing recent news](/sites/default/files/2024-06/BYMOC-mobile-03.jpg)  ![the BYMOC collective mobile navigation system](/sites/default/files/2024-06/BYMOC-mobile-04.jpg) 

 

 

  

 In partnership with Columbus City Council President Shannon G. Hardin, The Ohio State University Office of Diversity and Inclusion established a vital new program called the Boys and Young Men of Color (BYMOC) Collective.

### The Mission

The collective's mission is to use data to dismantle racist policies, practices, and procedures by developing and driving new policies, investment allocation, and practice recommendations. The ultimate goal is simply to enrich the quality of life for young men of color in central Ohio.

### Crafting an Inclusive Brand

Our challenge was to craft an inclusive brand and web experience that served as a dynamic hub for sharing updates on the collective's endeavors and the transformative impacts being made, championing educational opportunities, and highlighting access to available community resources.

### Empowering Boys and Young Men of Color

In pursuit of this vision, we sought to cultivate a brand identity that exudes gravitas yet evokes a feeling of positive change and forward momentum. Utilizing a torn-edged motif in our photography and graphic elements, we acknowledge the fragmented landscape of contemporary policy. This motif serves as a poignant reminder of the challenges young men of color face every day. To counterbalance, we infused our design with disruptive and vibrant colors, symbolizing the commitment to drive change and innovation.

#### Technology

- Drupal
- GSAP
- ScrollMagic
- Bootstrap
 
 

   [](/case-study/alumni-magazine) ![](/sites/default/files/styles/16_9_small/public/2024-05/OSAM-Cover.png.webp?h=9158b63e&itok=usOXOUJf) 

## Alumni Magazine

- Interactive