# Vulcan - Content - Brand - Interactive - Campaign ## Making an **Old** Company Feel **New** Read More Read Less ![Slide on "What sets Vulcan ovens apart?"](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_website-still-ovens.png.webp?itok=VeXI0BpV) ![Product page for a 10 Level Full Size Gas Broilerless Combi Oven](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_website-still-oven-product.png.webp?itok=R_TlF545) ![Man pouring oil into a bowl with salad in it](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo-carousel1.png.webp?itok=MSYAZSeQ) ![Smiling chef in a Vulcan kitchen plating several identical dishes](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo-carousel2.png.webp?itok=AaTFgny7) ![Pan of stir fry being tossed on a stovetop](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo-carousel3.png.webp?itok=sh7M_baN) ![Chef in the Vulcan kitchen putting the finished touches on a dish](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo-carousel4.png.webp?itok=EdopzTFw) ![Close-up of a tray of cauliflower, broccoli and carrots in the oven](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo1.png.webp?itok=N8gRCnVO) ![Smiling chef in a kitchen holding a plate of food](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo2.png.webp?itok=5cZlnAf7) ![Man with a red sash tied around his waist holding a fried wonton with chopsticks over a full plate](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo3.png.webp?itok=ACjBR-SE) ![Three round loves of bread on a tray in the oven](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo4_0.png.webp?itok=cD2w1DwO) ![Pan of food being worked on a flaming oven](/sites/default/files/styles/1_1_small/public/2024-03/vulcan_photo5.png.webp?itok=X5AJyVnX) ![Plate of food near the stovetop with toasted bread, dips and two avocados nearby](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_photo6.png.webp?itok=y8CYYJkk) ![Several cheeseburgers with fries in red baskets](/sites/default/files/styles/1_1_small/public/2024-03/vulcan_photo7.png.webp?itok=b60JkJTY) ![Close-up of seasoned celery in a baking dish](/sites/default/files/styles/1_1_small/public/2024-03/vulcan_photo8.png.webp?itok=JG2SC6jB) ![Man pouring a big bowl of lobsters into a large pot full of corn and other seafood](/sites/default/files/styles/1_1_small/public/2024-03/vulcan_photo9.png.webp?itok=JQGJuimi) ![3D render of a Vulcan oven from six angles](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_3d-oven.png.webp?itok=PKwFDMiK) ![Three square frames side-by-side with copy in each reading "No one likes well done & medium rare in the same steak"](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_asset-carousel1.png.webp?itok=TrWWgilT) ![Two squares side by side with an oven crossing over them and copy that reads, "Vulcan Tip #72: Keep cool without ice"](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_asset-carousel2.png.webp?itok=vUNiAF8f) ![Collage of several brand assets with the message "Let's increase the odds of even cooking."](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_asset-carousel3.png.webp?itok=FAZDCLBO) ![Each side of a one-page ad emphasizing even cooking and easy cleanup](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_asset-carousel4.png.webp?itok=gNagW74O) ![Sample email ad for Vulcan Tip #61 on cleaning a braising pan](/sites/default/files/styles/16_9_small/public/2024-03/vulcan_asset-carousel5.png.webp?itok=iGQbOMsi) ### Building on a Legacy Vulcan Restaurant Equipment has proudly supplied leading chefs with innovative, high-performing products for more than 150 years. We had the opportunity to build on that legacy by redesigning and developing their website and showcase Vulcan equipment in a truly new way. ### Making An Old Company Feel New The Vulcan team wanted the new look of their brand to be bold, breaking the mold of the traditional manufacturing industry. We took the risk together to evolve their brand making it truly unique and stand out among their competitors. ### Helping Customers Find Information We wanted to create a level of excellence with the end-user in mind without sacrificing brand and aesthetic to achieve it. We developed multiple mechanisms on the website to walk new and existing customers through the process of choosing the right Vulcan product or finding the exact information they are looking for. ### Original Content Creating an exceptional user experience meant that we needed to re-imagine Vulcan’s photography. They already had an existing library of product images, but we needed images that a chef or restauranteur could connect to on an emotional level. So we drove to the East Coast and spent a week photographing chefs crafting amazing food, on Vulcan equipment. #### Technology - Drupal - GSAP - ScrollMagic - Bootstrap - Webdam [](/case-study/ohio-parks-postcards) ![](/sites/default/files/styles/16_9_small/public/2023-08/_BFR5989-2.jpg.webp?h=8ad1ff24&itok=TV9Vn6nR) ## Ohio Parks Postcards - Brand - Print - Campaign