#  Design Central    

- Brand
- Interactive
- Campaign
 
 

 

 

  ## **Expanding**  
a Reputation and  
**Expertise**  
on a National Level



 

 

    Read More Read Less     ![Slide which reads "Driven by research. Inspired by design. Made real by engineering.](/sites/default/files/styles/16_9_small/public/2024-03/design-central_brand.png.webp?itok=Rl47nyBT) 

 

 

 

  ![The Design Central logo, a hollowed white circle surrounded by lime green](/sites/default/files/styles/1_1_small/public/2024-03/design-central_logo.png.webp?itok=Ext7t83u)   ![Three Design Central business cards in a stack](/sites/default/files/styles/1_1_small/public/2024-03/design-central_business-cards.png.webp?itok=cQCheaec) 

  ![Design Central brand fonts, Open Sans light and bold, as well as their colors](/sites/default/files/styles/16_9_small/public/2024-03/design-central_colors-type.png.webp?itok=UAcrz0Wd) 

 

   

 

  

 

    ![Design Central webpage for core capabilities titled "Closely aligned, highly effective" outlining strategy, research, product design, engineering, user experience and prototyping](/sites/default/files/styles/16_9_small/public/2024-03/design-central_webpage-detail.png.webp?itok=127s2W4E) 

 

 

   ![mobile screens for capabilities and directory](/sites/default/files/styles/1_1_small/public/2024-03/design-central_Mobile-screens.png.webp?itok=o0jvZ5tX) 

 

   

 

  

 

  ### Custom Photography & Videography

We created a modern, light, and responsive website that places shots of their studio and culture alongside samples of their work, making it clear that one isn’t possible without the other.

 

 

  ![Man wearing gloves while taking an object out of a orange plastic case](/sites/default/files/styles/1_1_small/public/2024-03/design-central_photo1.png.webp?itok=z4_RhyP4)   ![Woman smiling at the camera wearing a fur coat](/sites/default/files/styles/1_1_small/public/2024-03/design-central_photo2.png.webp?itok=U-sbVtuU) 

  ![Two people sketching designs for a bottle holder](/sites/default/files/styles/16_9_small/public/2024-03/design-central_photo3.png.webp?itok=WM_MV5aX) 

  ![A person comparing textiles while referencing a book](/sites/default/files/styles/16_9_small/public/2024-03/design-central_photo4.png.webp?itok=uaxk8-s2)   ![A man in a room of people looking down at a paper on his desk](/sites/default/files/styles/1_1_small/public/2024-03/design-central_photo5.png.webp?itok=50bbxjg1) 

  ![Three people at adjacent desks working on design tablets](/sites/default/files/styles/16_9_small/public/2024-03/design-central_photo6.png.webp?itok=acKfoeG8) 

 

 

 

 

   

 

  

 

  

 ### Digital Overhaul

With the goal of expanding their reputation and expertise on a national level, Design Central asked Bonfire Red to find a great way to showcase their full range of capabilities, from strategy and research to design and engineering.

### Reinvigorating a Brand

We took every opportunity to extend and evolve the visual language – from cleaning up the logo lockup and refreshing the color palette, to introducing a new pattern comprised of deconstructed elements of the circular logo mark. The result was a balanced, dynamic visual language that was as thoughtful and versatile as the people and projects that make up Design Central.

### Closely Aligned, Highly Effective

Establishing the voice and tone was just as crucial as creating the visual custom content. A defining voice allowed for a holistic, consistent brand rooted in Design Central’s brand pillars: human, collaborative, and future-focused.

 

   [](/case-study/social-type-experiment) ![](/sites/default/files/styles/16_9_small/public/2024-04/type-study_Hero-LG.png.webp?itok=WM4z_5CG) 

## Social Type Experiment

- Brand