# Trivi - Brand - Interactive ## Watch. Play. **Win.** Read More Read Less ![Trivi's business cards in a stack](/sites/default/files/styles/1_1_small/public/2024-03/trivi_business-cards_0.png.webp?itok=AL2wMtLO) ![Gold duotone Trivi logo](/sites/default/files/styles/1_1_small/public/2024-03/grid-2.png.webp?itok=pUmrrmtI) ![a cube covered in a gradient going from black to an iridescent blue](/sites/default/files/styles/1_1_small/public/2024-03/trivi_box-illustration.png.webp?itok=aatv1J3_) ![Pattern of gold diamonds repeating from a central point](/sites/default/files/styles/1_1_small/public/2024-03/trivi_gold-diamond.png.webp?itok=UrfYTvE6) ![Gold Trivi logo embroidered on dark blue cloth](/sites/default/files/styles/1_1_small/public/2024-03/trivi_embroidered-logo.png.webp?itok=flEL7nlA) ![mobile view of Trivi, showing a trivia question on electric cars](/sites/default/files/2024-03/trivi_Phone-1.png) ![mobile view of Trivi, showing "You won! $10,572.31" with portraits of other players below](/sites/default/files/2024-03/trivi_Phone-2.png) ![mobile view of Trivi, showing a trivia question on Dental Hygiene Anatomy](/sites/default/files/2024-03/trivi_Phone-3.png) ![mobile view of Trivi, showing a gold Trivi logo on dark blue](/sites/default/files/2024-03/trivi_Phone-4.png) ![mobile view of Trivi, showing a screen of Top 100 players ](/sites/default/files/2024-03/trivi_Phone-5.png) ![diagram with a blue cube and text which reads, "Trivi is short for trivia, which is derived from the Latin word triviae, meaning a place which three roads meet. Our three pillars intersect to form the foundation of Trivi: Watch, Play, Win](/sites/default/files/styles/16_9_small/public/2024-03/trivi_naming-diagram.png.webp?itok=jSB_yh3n) ![pattern of black cubes outlined in an iridescent blue](/sites/default/files/styles/16_9_small/public/2024-03/trivi_box-pattern_1.png.webp?itok=uVE8uaG-) ![monochromatic typography which reads "watch play win"](/sites/default/files/styles/16_9_small/public/2024-03/trivi_typography.png.webp?itok=5epH_HVw) ![Trivi app tile on an iPhone](/sites/default/files/styles/1_1_small/public/2024-03/trivi_app-icon.png.webp?itok=VeUMTEaL) ![construction and spacing of the Trivi logo](/sites/default/files/styles/1_1_small/public/2024-03/trivi_logo-construction.png.webp?itok=cVv8JVpe) ![Various slides from the Trivi slide deck arranged in a grid against a blue background](/sites/default/files/styles/16_9_small/public/2024-03/trivi_slide-deck.png.webp?itok=UHGf-g16) Trivi is more than a game. It's a hybrid content platform where TV meets trivia. Derived from the Latin word triviae, meaning “where three roads meet,” the name represents their three pillars: watch (content), play (trivia), win (jackpot). We worked closely with the Trivi team to create a brand and app experience that boast a contemporary typographic design, boldly standing out in its digital ecosystem. ### The Energy Inspired by the vibrant, luminosity of Las Vegas, The Entertainment Capital of the World, the Trivi brand offers the luxury, black-tie feel of the Bellagio paired with the energy and class of the Cosmopolitan. The palette exists within a rich charcoal setting allowing gold and cobalt values to take center stage. ### The App In an industry inundated with cartoony and beveled game designs, the Trivi app boasts a modern and elevated brand presence designed to be relevant now and scale smartly into the epoch of cryptocurrencies. ### A Lasting Impression Being a new brand, it was important for Trivi to have collateral that told their multilayered story and vision simply in an engaging way. They needed material that would captivate potential investors and also be easily updatable as they grew and evolved. We designed a flexible presentation with rich visuals to empower their conversations today and into the future. [](/case-study/base-two) ![](/sites/default/files/styles/16_9_small/public/2024-01/Hero_basetwo.jpg.webp?itok=-iueZI4J) ## Base Two - Brand - Interactive