#  Hi-Lo Studios    

- Brand
- Campaign
 
 

 

 

  ## Say **hi-lo**  
to a new space for   
**makers**



 

 

    Read More Read Less    

 

 

  ![Stool against a draping white backdrop mounted in a spool on the back wall](/sites/default/files/styles/1_1_small/public/2024-02/Studio-image-1.png.webp?itok=jJ5eUxe9)   ![Studio space.](/sites/default/files/styles/1_1_small/public/2024-02/Studio-space-type.png.webp?itok=cR2yB40G) 

  ![Hi-Lo brand typeface featuring the Fellix font](/sites/default/files/styles/16_9_small/public/2024-02/Hi-Lo-Typography.png.webp?itok=DjUDh0CP) 

  ![Confetti Pantone swatches of the Hi-Lo brand colors](/sites/default/files/styles/1_1_small/public/2024-02/Hi-Lo-Pantone-Confetti.png.webp?itok=CDcAHMht)   ![Open studio space with sunlight shining through the back windows](/sites/default/files/styles/1_1_small/public/2024-02/Studio-image-2.png.webp?itok=m1YFHRZu) 

 

 

 

 

    ![Spread of Hi-Lo themed stationary, including a bag, notepag, namebadge, pens, colored tube and a button](/sites/default/files/styles/16_9_small/public/2024-02/Hi-Lo-Stationery.png.webp?itok=peKIxd4J)  

 

    ![Front and back of info poster promoting Hi-Lo](/sites/default/files/styles/16_9_small/public/2024-02/Hi-Lo-Poster-1.png.webp?itok=Y9cETKeA) 

  ![Pocket notebook with "Production Notes" against black on one side and the Hi-Lo smiley against yellow on the other](/sites/default/files/styles/1_1_small/public/2024-02/Production-Notes-Notebook.png.webp?itok=vwipyMID)  

 

 

  ![Hi-Lo poster with two overlapping rectangles in the brand colors with the caption "Studio space."](/sites/default/files/styles/16_9_small/public/2024-02/Hi-Lo-Poster-2.png.webp?itok=gVcke-qJ) 

  ![Close-up of the Hi-Lo door sign with a grid of brand colors in the background](/sites/default/files/styles/16_9_small/public/2024-02/Door-sign-application-rect.png.webp?h=fab689c0&itok=EMQN7XLK)   ![Hi-Lo door sign being applied by Logan Fischer](/sites/default/files/styles/1_1_small/public/2024-02/Door-sign-application-BTS-square.png.webp?h=46c798fe&itok=cpsV7shD) 

 

    ![Hi-Lo banner which reads "Studio space this way." hanging from the ceiling ](/sites/default/files/styles/16_9_small/public/2024-02/Studio-space-banner_0.png.webp?h=ce91db7d&itok=suhcCd_G)  

 

   

 

   ![Back of a Hi-Lo tee featuring the smiley logo with a rippling pattern emanating from it](/sites/default/files/styles/1_1_small/public/2024-02/Smiley-tee.png.webp?itok=4maiTla9) 

  ![Smiley t-shirt design on a screen-printing press](/sites/default/files/styles/16_9_small/public/2024-02/Smiley-tee-screenprint.png.webp?itok=swktGxWk) 

  ![Print t-shirt order form from the Hi-Lo open house propped against a wooden hand](/sites/default/files/styles/1_1_small/public/2024-02/Shirt-order-card.png.webp?itok=TC8nqTZt)   ![Hi-Lo baseball cap](/sites/default/files/styles/1_1_small/public/2024-02/Hi-Lo-cap.png.webp?h=b44d27a3&itok=jjCISaSp) 

  ![Front and back of button showing "Hi-" on a white background](/sites/default/files/styles/1_1_small/public/2024-02/hi-lo-button-1.png.webp?itok=sJI6uj-C)   ![Front and back of button showing "Hi-Lo" repeated in a gradient of brand colors](/sites/default/files/styles/1_1_small/public/2024-02/hi-lo-button-2.png.webp?itok=IE9MHagz)   ![Front and back of button showing what looks like a target in an arrangement of brand colors](/sites/default/files/styles/1_1_small/public/2024-02/hi-lo-button-3.png.webp?itok=MB72oAWA) 

  ![Collage of brand colored square with an arrow pointing up and to the left](/sites/default/files/styles/1_1_small/public/2024-02/Hi-lo-wall-graphic-1-square.png.webp?itok=Idfafrd4)   ![Man taking a photo of someone sitting on a chair in front of a white wall](/sites/default/files/styles/1_1_small/public/2024-02/Studio-image-3-square.png.webp?itok=QJhB5Dvg) 

 

    ![Photoshoot in Hi-Lo](/sites/default/files/styles/16_9_small/public/2024-02/Studio-image-4.png.webp?itok=tjdDmauh)  

 

   

 

 

  ![Bride and groom photographed against a brick wall in Hi-Lo](/sites/default/files/styles/16_9_small/public/2024-02/Studio-image-5.png.webp?itok=ford5Cxz) 

 

 

  

 

 

 

    ![Hand touching a wall graphic of a black and a yellow hand crossing next to "high five."](/sites/default/files/styles/16_9_small/public/2024-02/Hi-Lo-wall-graphic-2.png.webp?itok=54NUNCOz)  

 

  

 Hi-Lo is 2,500+sf of industrial space located in downtown Columbus, Ohio. Hi-Lo is an invitation for fellow makers to explore and outfit the space for any high or low-fidelity production or curated event.

### VISUAL LANGUAGE

At its core, the Hi-Lo brand is simple and straightforward. It’s a clean, san serif logo complimented by a clear voice and tone. Scale out a bit more and it becomes surrounded by a personality both vibrant and fun. The space itself mirrors this idea, simple at its core but with a little creativity it can be outfitted to be much more.

### LOGO TYPE

The logo is simple and modular like the studio space. Slightly curved custom letterforms sit tightly yet comfortably together. When applied, the logo boldly takes up space and naturally creates a 3-column grid system for the brand to live within.

### VOICE & TONE

Clarity first and foremost. It’s more important to be direct than to use fluffy marketing jargon. Humor hits naturally and comes with a clever wink, it shouldn’t feel forced.

### COLOR

The Hi-Lo color palette is expressive and vibrant. The energetic yellow is dominantly applied, while the hot pink, cobalt, coral and light blue are used to add contrast, range and balance to the overall brand.

#### Visit

[Website](https://www.hilo-studios.com/)

 

   [](/case-study/boundless) ![](/sites/default/files/styles/16_9_small/public/2023-08/img-hero_0.jpg.webp?h=05662d65&itok=nZ3oIrzG) 

## Boundless

- Interactive