# Aston Martin Newport Beach - Interactive - Print - Brand ## For the **love** of beautiful Read More Read Less ### A BRAND WITHIN A BRAND The all-new Aston Martin Newport Beach dealership announcement package provided the perfect elements to explore and define the aesthetic and tone of the all-new dealership. ![Closed box](/sites/default/files/styles/1_1_small/public/2023-08/img-am-closedbox.jpg.webp?h=e1e5a649&itok=vBrZBev6) ![Open box](/sites/default/files/styles/1_1_small/public/2023-08/img-am-openbox.jpg.webp?h=e1e5a649&itok=x7Gmk5ne) ![an open book with a black page with text on the left and a white page with two images on the right](/sites/default/files/styles/16_9_small/public/2023-08/img-am-openbook-layout-idea.jpg.webp?h=994a68a9&itok=UVfAQz3Z) ![Cover detailing](/sites/default/files/styles/16_9_small/public/2023-08/img-proof-cover-detailing.jpg.webp?h=9ac2eb34&itok=LN1vsh3I) ![table of contents](/sites/default/files/styles/1_1_small/public/2023-08/img-am-proof-toc.jpg.webp?h=d097998f&itok=Bs-vOJvb) ![an open book with a black page with text on the left and a white page with two black and white images on the right](/sites/default/files/styles/16_9_small/public/2023-08/img-am-openbook-layout-precision.jpg.webp?h=9ac2eb34&itok=jz__ijTL) ![monochromatic detailing](/sites/default/files/styles/1_1_small/public/2023-08/img-am-proof-monochrome-cu.jpg.webp?h=d097998f&itok=dRRBo58Y) ![Open book featuring a collage of images](/sites/default/files/styles/16_9_small/public/2023-08/img-am-openbook-layout-details.jpg.webp?h=994a68a9&itok=_xb356bw) ![cover laying flat which reads, "New car collections will astonish you"](/sites/default/files/styles/16_9_small/public/2023-08/img-am-proof-cover-layflat.jpg.webp?h=9ac2eb34&itok=cq3cA0w8) ![digital proofs printed on paper](/sites/default/files/styles/1_1_small/public/2023-08/img-am-proof-bts.jpg.webp?h=d097998f&itok=RIy0Xsf-) ![patterns used as textural elements for the book](/sites/default/files/styles/16_9_small/public/2023-08/img-am-patterns.jpg.webp?h=994a68a9&itok=WwVZxpqu) ![Two open book side-by-side featuring texture usage](/sites/default/files/styles/16_9_small/public/2023-08/img-am-openbook-layout-pattern-detail-wide.jpg.webp?h=05662d65&itok=mtxsj4e-) ![compilation of open books showing different pages](/sites/default/files/styles/16_9_small/public/2023-08/img-am-openbook-layout-compilation.jpg.webp?h=994a68a9&itok=ruszt7qq) ### WEBSITE A custom dashboard experience with easy maintenance scheduling and a robust inventory filter set Aston Martin Newport Beach apart from the competition. ![Aston Martin Newport Beach website dashboard featuring an exclusive promo, upcoming service, upcoming events, sales contact and member concierge](/sites/default/files/styles/16_9_small/public/2023-08/img-am-web-dashboard.jpg.webp?h=f6f4540b&itok=MzrEqlvj) dashboard ![Member login](/sites/default/files/styles/1_1_small/public/2023-08/img-am-web-login.jpg.webp?h=68b4ac7e&itok=TEvA3opy) ![section detailing car performance](/sites/default/files/styles/1_1_small/public/2023-08/img-am-web-performance-detail.jpg.webp?h=68b4ac7e&itok=GbNWLSpg) ![compilation of pages from the Aston Martin Newport Beach website](/sites/default/files/styles/16_9_small/public/2023-08/img-am-web-compilation.jpg.webp?h=994a68a9&itok=M0HKemCc) home page motion demo ![product detail page for a 2019 Vantage Coupe](/sites/default/files/2023-08/am-mobile-01.png) ![member login](/sites/default/files/2023-08/am-mobile-02.png) ![stream of available cars with the 2019 Vantage Coupe featured](/sites/default/files/2023-08/am-mobile-03.png) ![Service tool with types of service and a recommended section](/sites/default/files/2023-08/am-mobile-04.png) ![Service and Parts page outlining offerings](/sites/default/files/2023-08/am-mobile-05.png) ![email templates](/sites/default/files/styles/16_9_small/public/2023-08/img-am-email-templates.jpg.webp?h=f6f4540b&itok=-40Ts1bq) email templates ![Style guide logos](/sites/default/files/styles/16_9_small/public/2023-08/Group%20717_0.jpg.webp?h=05662d65&itok=4t-q16ar) ![Style guide pattern](/sites/default/files/styles/16_9_small/public/2023-08/Group%20724_0.png.webp?h=05662d65&itok=-tyJog2X) ![Style guide page on color palette](/sites/default/files/styles/16_9_small/public/2023-08/Group%20725.png.webp?h=05662d65&itok=ZcV7orSz) ![Style guide page on inventory photography](/sites/default/files/styles/16_9_small/public/2023-08/img-am-styleguide-photography.jpg.webp?h=05662d65&itok=DPa-mikf) ![Style guide page on typography, primary typeset](/sites/default/files/styles/16_9_small/public/2023-08/Group%20726.png.webp?h=05662d65&itok=FIEBJZuf) ![Style guide page on typography, primary price lockup](/sites/default/files/styles/16_9_small/public/2023-08/Group%20719.png.webp?h=05662d65&itok=fJ-UgicP) ![Style guide page on monochrome photography](/sites/default/files/styles/16_9_small/public/2023-08/Group%20723.png.webp?h=05662d65&itok=ycARWnMt) Aston Martin Newport Beach redefined the dealership experience, becoming the #1 dealership in the world less than 3 years of launching. With new ownership and a completely new staff, they wanted to create a visual aesthetic and curated experience that held up to the Aston Martin legacy. Being surrounded by the competitive Orange County luxury car market, it was important they set themselves apart in a big way. We partnered with them to present this all-new experience both digitally and in print. ### The VIP Experience Along with a new website that features multi-integrations from applications such as DealerSocket, EventBrite, Twilio, MailChimp, Shopify, and more, members of Aston Martin Newport Beach were also given a custom dashboard experience to handle all of their service scheduling and exclusive event planning. It’s where they access their personal concierge and redeem their curated promotions available just for them. ### Tangible Impressions It was important first to introduce the all-new dealership to current and prospective consumers. To do so, we created two luxury books housed within a custom form factor package that would be delivered to each individual. Printed on premium Mohawk paper, the touch and feel reflected the luxury and attention to detail that consumers would experience at any level of interaction with the new Aston Martin Newport Beach. ### For the Love of Beautiful All collateral and digital experiences were carefully crafted and precisely designed to include the new Aston Martin Newport Beach aesthetic. From custom printed books to the website, from email marketing to their internal style guide, all materials offered a consistent, comprehensive look into the new dealership. #### Visit [Website](https://www.astonmartinnewportbeach.com/) #### Technology - Drupal - GSAP - ScrollMagic - Bootstrap - DealerSocket - EventBrite - Twilio - MailChimp - Shopify [](/case-study/dz-group) ![](/sites/default/files/styles/16_9_small/public/2023-08/img-hero_1.png.webp?h=05662d65&itok=3LP98Uaq) ## DZ Group - Brand - Interactive - Content