# Tiki - Print - Brand - Interactive ## An Ancient **Tena** **Korua** (Thank You) to our clients Read More Read Less ![Open wooden box holding two tiki bags and a cloth sack with writing printed on it](/sites/default/files/styles/16_9_small/public/2024-03/tiki_full-set.png.webp?itok=OIgx54u2) ![Screenprinted cloth inserts that show the tiki figures with their name and title](/sites/default/files/styles/1_1_small/public/2024-03/tiki_interts_line.png.webp?h=d484b9d0&itok=sumvrp3G) ![Close-up of pile of cloth sacks containing a cocktail ingredients with the contents screen printed on the front](/sites/default/files/styles/1_1_small/public/2024-03/tiki_bags.png.webp?itok=T4ick9hv) ![Packaging exterior, close-up on the bonfire brand and the screenprinted cloth tag which reads "Kia ora carefully crafted and thoughtfully constructed this gift was individually handcrafted for you"](/sites/default/files/styles/16_9_small/public/2024-03/tiki_tag.png.webp?itok=t3zxaIoz) ![All three tiki mugs facing forward on a wooden table](/sites/default/files/styles/16_9_small/public/2024-03/tiki_mugs.png.webp?itok=9QgUW71V) ![Screenprinted cloth tag featuring the three tiki logos with copy explaining the story behind them below it](/sites/default/files/styles/16_9_small/public/2024-03/tiki_story.png.webp?itok=yhCrVdMH) ![A grid of screen printed inserts featuring each of the tiki figures](/sites/default/files/styles/16_9_small/public/2024-03/tiki_inserts.png.webp?h=0c4d65bc&itok=F2I3ZE-d) ![Wood carving that acted as the inspiration for the Wonani tiki symbol](/sites/default/files/styles/1_1_small/public/2024-03/tiki_carving-inspo.png.webp?itok=hjCN7t8l) ![Illustration and description for the tiki Pauwuh, God of Order and Lists](/sites/default/files/styles/16_9_small/public/2024-03/tiki_carousel1.png.webp?itok=KQWKd2hn) ![Illustration and description for the tiki Wonani, God of Chaotic Creation](/sites/default/files/styles/16_9_small/public/2024-03/tiki_carousel2.png.webp?itok=chna4sGd) ![Illustration and description for the tiki Ahikulu, God of Fire and Hypertext](/sites/default/files/styles/16_9_small/public/2024-03/tiki_carousel3.png.webp?itok=inld2p95) ![Font created for the tiki gift being reviewed on an iPad](/sites/default/files/styles/1_1_small/public/2024-03/tiki_type.png.webp?itok=kOoOVEz3) ![Font created for the tiki gift](/sites/default/files/styles/1_1_small/public/2024-03/tiki_letters.png.webp?itok=cs7JY5-E) ![Designs of all three tiki heads](/sites/default/files/styles/16_9_small/public/2024-03/tiki_heads.png.webp?itok=r6yv7h4C) ![Collage of graphics from across the tiki project along with a picture of the mugs in their box](/sites/default/files/styles/16_9_small/public/2024-03/tiki_collage.png.webp?itok=3TrVRHQh) ### Augmented Reality As the story goes, when Ahikulu consumed AUAHA WAHIE, a great wave of inspiration came upon the ruler of the digital underworld. Entranced with a fire of creativity, Ahikulu created a custom Instagram filter that would transcend generations. You can access this ancient filter and choose to embody your favorite tiki god by going to Bonfire Red’s Instagram account (@bonfirered) and tapping on the face icon shown below. ![Example of a design for the AR tiki masks](/sites/default/files/styles/1_1_small/public/2024-03/tiki_ar-mask.png.webp?itok=OwsvkiXD) ![Still of an iPhone screen demoing the tiki AR mask being applied to a person](/sites/default/files/styles/1_1_small/public/2024-03/tiki_ar-camera.png.webp?itok=3VVS0uKY) ![inspiration for the tiki figures](/sites/default/files/styles/1_1_small/public/2024-03/tiki_inspo.png.webp?itok=NY3CpM16) ![A man holding the wooden packaging holding two tiki mugs while he begins to pack the third and final mug](/sites/default/files/styles/16_9_small/public/2024-03/tiki_packing.png.webp?itok=V1aUr3_O) ![Screen printing press with the Wonani transparency waiting to be used](/sites/default/files/styles/16_9_small/public/2024-03/tiki_bts1.png.webp?itok=GM6GIidx) ![Bonfire Read team looking over a cardboard mockup of the packaging](/sites/default/files/styles/16_9_small/public/2024-03/tiki_bts2.png.webp?itok=-O1ZG6KA) ![Several wooden boxes in a row being packed](/sites/default/files/styles/1_1_small/public/2024-03/tiki_bts5-square.png.webp?itok=_5hOIt2s) ![A woman cutting wood on a table saw](/sites/default/files/styles/1_1_small/public/2024-03/tiki_bts6-square.png.webp?itok=FwyuOsh_) ![Close-up of the bonfire brand used to burn in the packaging exterior](/sites/default/files/styles/1_1_small/public/2024-03/tiki_bts6.png.webp?itok=Q842M3Gn) ![Two women testing different mixers](/sites/default/files/styles/1_1_small/public/2024-03/tiki_bts7.png.webp?itok=TgvkWDYW) ### Pauwua Born from the deepest layer of the earth, Pauwuh is the god of order and lists. The keeper of charts and agendas; the shit storm navigator; the herder of men. The grounding force behind every task and catastrophe, Pauwuh brings balance and sanity to an insane world. ### Ahikulu The ruler of the digital (under) world, the god of fire and hypertext. Ahikulu has the power to build and destroy - to construct and mold beauty into tangible form, and burn it all down with a single key command. The backbone in which Wonani lays their creation upon. ### Wonani Born to the sea and the wind, Wonani is the god of chaotic creation. Calm one moment, caught in a tumultuous mental sea storm the next moment. Organizer of color, line and curve. Wonani is at the whim of where the creativity sea flows and the timeline wind blows. ### Tiki Mugs We partnered with ceramist Patrick Thompson, who whipped out over 100 mugs in tiki-god-like speed and took our vision to the next level with a glaze that mimicked natural materials found in the Pacific region. ### Auaha Wahie - (Creative Fuel) After a riveting night of “testing” out multiple tiki-inspired concoctions in the studio, we landed on our favorite Auaha Wahie elixir consisting of silver tequila, ginger beer, a squirt of lime juice and simple syrup. All of which was neatly packed safely in burlap for its voyage. ### Packaging Secure transport, both in a fictional and real life aspect, was the biggest challenge to protect the ancient tiki relics while providing an authentic design. It was all hands on deck to cut, sand, stain and assemble the weathered yet solid boxes with many late nights. Upon final assembly, each box got a BFR stamp of approval with a custom made branding iron of our fire logo. [](/case-study/columbus-idea-foundry) ![](/sites/default/files/styles/16_9_small/public/2024-05/ideafoundry-front4.jpg.webp?h=f35e3115&itok=K7ZHiYuT) ## Columbus Idea Foundry - Brand - Interactive - Print