  

 

 



#  Ohio Parks Postcards    

- Brand
- Print
- Campaign
 
 

 

 

  ## get outside  
**refuel**



 

 

    Read More Read Less     ![postcard container laid flat with a beli band askew on top, placed next to both the front and back of the Cherrington Park postcard](/sites/default/files/styles/16_9_small/public/2023-08/img-layflat-cherrington.png.webp?h=994a68a9&itok=FpeczWhh) 

  ![Explore Ohio Parks cover with elements of various postcards in olive and teal](/sites/default/files/styles/1_1_small/public/2023-08/Teaser-01_0.jpg.webp?itok=key5OrkR)   ![Olive card with topographical map in the background which reads "As a studio we love the power of digital but we see the importance of disconnecting to get outside and refuel"](/sites/default/files/styles/1_1_small/public/2023-08/Overview.png.webp?itok=3C__g-Eq) 

 

 

 

 

   ![Three layers of Clifton Gorge postcard](/sites/default/files/styles/16_9_small/public/2023-08/Clifton-Layers-01_0.png.webp?itok=3l4c7DTU) 

 







 

    ![Closeup of the Mill Creek Park postcard with other cards surrounding](/sites/default/files/styles/16_9_small/public/2023-08/Card-Detail-MillCreek.jpg.webp?itok=xM542NDK) 

  ![Postcards for Darby Creek, Clifton Gorge and Clear Creek in a grid with other cards surrounding](/sites/default/files/styles/16_9_small/public/2023-08/Cards-Detai-Darby-Clifton.png.webp?itok=zYKJUq6-) 

  ![Stylized "Fuel Your Soul" imposed over tree bark](/sites/default/files/styles/1_1_small/public/2023-08/Fuel-Your-Soul.png.webp?itok=VR8UyGDY)  

 

 

 

    ![All postcards in the Explore Ohio Parks set](/sites/default/files/styles/16_9_small/public/2023-08/Postcards-Flat-Lay.png.webp?itok=fREQ-fW6)  

 

    ![open packaging showing textured interior, booklet and postcards in pouch](/sites/default/files/styles/16_9_small/public/2023-08/Carrier-Open-Light-Upload.png.webp?itok=onVaOly6) 

  ![woman cutting out the exterior packaging](/sites/default/files/styles/1_1_small/public/2023-08/Assembly-Cutting-Carrier-Square.jpg.webp?itok=VxkRCrrL)   ![cover of the notebook showing pieces of various postcards in olive and teal](/sites/default/files/styles/1_1_small/public/2023-08/Notebook-Cover.png.webp?itok=wmQpV2tN) 

  ![Woman holding the packaging open, showing the topographical map inside](/sites/default/files/styles/16_9_small/public/2023-08/Assembly-Holding-Cut-Carrier-Upload.jpg.webp?itok=EWnu5pd2) 

  ![Park of Roses page inside the notebook](/sites/default/files/styles/16_9_small/public/2023-08/Book-Detail-POR.jpg.webp?itok=rfDLVo9L) 

 

    ![Gray topographical map with a diamond in the middle containing "Just Breathe"](/sites/default/files/styles/16_9_small/public/2023-08/JustBreatheTopography.png.webp?itok=o13wxdX-)  

 

    ![mockup of the social media experience](/sites/default/files/styles/16_9_small/public/2023-08/Social-Mock.png.webp?itok=DcP6gv9v) 

 

  

 As a studio, we love to be outside. Hiking. Biking. Camping. Paddling. Exploring. To share this spirit with our trusted clients and partners, we custom-illustrated and designed a set of postcards featuring 13 of our favorite Ohio parks, chosen by each of the makers at Bonfire Red.

### Fuel for the soul

We started with a single mission: find moments to get outside, explore Ohio, and refuel. While initially exploring a collection of products that emphasized personal contributions to nature, we decided that the best way to engage was to experience. In highlighting these parks through beautiful illustrations and a supplementary field guide, we hoped to inspire others to go on a journey to explore Ohio and feed their soul.

### The essence

Parks are iconic. Capturing the essence of these historic landmarks was crucial. We partnered with Clatter Press to utilize Risograph to achieve the desired look and feel. Using only three inks per card, this printing style requires creative use of opacity and layering to succeed. While challenging, it was a fantastic opportunity to create vibrant and unique illustrations that honored our favorite parks.

### Just breathe

Every aspect of the packaging was ideated, illustrated, printed, cut, and assembled by the Bonfire Red team. We used eco-friendly materials ensuring that nothing would get in the way of our intention: celebrating our parks. To this end, Bonfire Red donated 3 trees to the Scioto Audubon Metropark, adding beauty and life to Ohio’s natural environment for generations to come.

 

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## Netjets.com

- Interactive
- Content