# Maymont - Brand ## A **New Look** for the Next Generation of Maymont Explorers Read More Read Less ### Inspired by Nature Maymont’s 100-acres of natural greenspace provided the perfect inspiration for the new identity system which includes a logo mark constructed from four perfect circles that evoke the rolling hills found throughout the park. ![Maymont logo in four shades of green on white](/sites/default/files/styles/16_9_small/public/2024-07/03-Logo-b.jpg.webp?h=f8677ad7&itok=AadRl6CP) ![Maymont stacked logo in shades of mid tone green over a dark forest green](/sites/default/files/styles/1_1_small/public/2024-07/04-Logo-variation-01a.jpg.webp?h=d297572b&itok=9BROH9st) ![white Maymont logo of hills over black background](/sites/default/files/styles/1_1_small/public/2024-07/04-Logo-variation-02.jpg.webp?h=bd907a81&itok=kDqPLXn4) ![horizontal Maymont logo in black over light blue](/sites/default/files/styles/1_1_small/public/2024-07/04-Logo-variation-03b.jpg.webp?h=d297572b&itok=qktJwEui) ![construction lines over the maymont font showing customization of the letterforms](/sites/default/files/styles/1_1_small/public/2024-07/05-Logo-Construction-2a.jpg.webp?h=2e44c210&itok=bzQppKh_) ![construction lines over the maymont font showing customization of the letterforms](/sites/default/files/styles/1_1_small/public/2024-07/05-Logo-Construction-2b_0.jpg.webp?h=bd907a81&itok=CSJtpeqx) ![images with associated colors showing what the brand colors were derived from](/sites/default/files/styles/1_1_small/public/2024-07/06-Color-Derivativesa.jpg.webp?h=bd907a81&itok=x8WuQYGL) Color Derivatives ![Maymont's new primary and secondary color palette swatches](/sites/default/files/styles/1_1_small/public/2024-07/06-Color-Derivatives-c.jpg.webp?h=a919f9dd&itok=29S__td4) Primary and Secondary Color Palettes ![Pages from Maymont's brand guidelines tiled to show elements of the brand](/sites/default/files/styles/16_9_small/public/2024-07/Brand-Guidelines.jpg.webp?h=ca942bfe&itok=RobHWu40) ![various branded business materials including business cards envelopes and letterhead](/sites/default/files/styles/16_9_small/public/2024-07/07-Stationery-Mockup2.jpg.webp?h=826afadc&itok=M3tiZ1Mn) ![maymont brand fieldnotes in blue and red](/sites/default/files/styles/1_1_small/public/2024-07/09-Swag-a.jpg.webp?h=a919f9dd&itok=1f2rXLfi) ![yellow maymont branded beanie hat with the words common ground on it](/sites/default/files/styles/1_1_small/public/2024-07/09-Swag-C.jpg.webp?h=a1d0c040&itok=ZYLqwd6M) ![maymont button that says bobcat bestie](/sites/default/files/styles/1_1_small/public/2024-07/10-Pins-b.jpg.webp?h=7af613ac&itok=cRWGxR8s) ![maymont button showing the ghosted secondary M outline logo](/sites/default/files/styles/1_1_small/public/2024-07/10-Pins-a.jpg.webp?h=5798eb3b&itok=TGha1zP1) ![maymont button with wavy lines in the background that says stay off the path](/sites/default/files/styles/1_1_small/public/2024-07/10-Pins-d.jpg.webp?h=150d62cb&itok=xYyQsBBd) ![maymont branded polo shirt in dark green with light green logo](/sites/default/files/styles/16_9_small/public/2024-07/11-Polo.jpg.webp?h=9e99d467&itok=T5SaJ4oD) Swag ### Beyond the Mark The new identity is supported by a brand expression system that uses graphic elements and curved shapes to focus on the moments of wonder at Maymont. ![three maymont brand expression templates](/sites/default/files/styles/16_9_small/public/2024-07/13-Key-Visuals5.jpg.webp?h=7c360abe&itok=IVVn6mTu) Brand Expression Examples ![social media templates using maymont's new branding elements](/sites/default/files/styles/16_9_small/public/2024-07/14-Social-1_0.jpg.webp?h=e9d57786&itok=iwocrPW_) ![social media templates using maymont's new branding elements](/sites/default/files/styles/16_9_small/public/2024-07/15-Social-2_0.jpg.webp?h=56568835&itok=OoRw9zxv) Social Media Templates Located in the heart of Richmond, Virginia, Maymont is a 100-acre green space that features a historic mansion, curated gardens, native wildlife exhibits, a Children’s farm, nature center and more. Built during the height of the Gilded Age as the private home of James and Sallie Dooley, it was given to the City of Richmond in 1925 to serve as a museum and public space for residents and has been maintained by the Maymont Foundation since 1975. ### Looking to the Future Maymont will be celebrating its 100th anniversary as a public space in 2025-2026. As Maymont approaches its milestone anniversary, the team partnered with Bonfire Red to create a new brand framework and identity suite that both reflects the deep fondness people have for Maymont and inspires locals and visitors to experience the park in new ways. ### Unifying the Brand In defining a new brand framework, Bonfire Red focused on what makes Maymont unique and special while also establishing a common story that spoke to their many features and audiences. A new core value proposition and brand pillars positions Maymont as more than just a Gilded Age estate but a place to fully experience life’s moments of wonder. This is supported by a welcoming and adventurous voice and tone that translates to messaging that all audiences can rally behind. ### Creative Rooted in the Landscape Drawing inspiration from the natural environment, Bonfire Red created a visual expression that is flexible and adaptable for all audiences. The identity showcases the rolling hills found throughout the park, and a new color palette pays tribute to the many colors of Maymont, from the red roof of the mansion to the water of the Japanese garden. [](/case-study/designgroup) ![](/sites/default/files/styles/16_9_small/public/2025-02/DesignGroup_hero-lg.png.webp?h=985104e3&itok=Jd-a-O7s) ## DesignGroup - Brand - Interactive