# LivSo - Brand - Print - Content - Campaign ## kinky, curly, **haircare** Read More Read Less ### PACKAGING & CUSTOM CONTENT Bonfire Red developed all packaging and custom content for the LivSo brand. ![Three LivSo bottles with the natural ingredients included by each](/sites/default/files/styles/16_9_small/public/2023-08/img-3up-products.jpg.webp?h=c6f3e308&itok=XWnEo7sn) ![Closeup of squeeze bottle label showing ingredients](/sites/default/files/styles/1_1_small/public/2023-08/img-cu-condition-back_0.jpg.webp?h=830ffedc&itok=VcG8oZe-) ![Front and back of LivSo pump bottle side by side](/sites/default/files/styles/1_1_small/public/2023-08/img-lotion.jpg.webp?h=09215aad&itok=Xdg6QxZK) ![Closeup of LivSo Moisturizing Shampoo pump bottle](/sites/default/files/styles/1_1_small/public/2023-08/img-cu-shampoo.jpg.webp?h=830ffedc&itok=a7RFc_b4) ![Natural ingredients in bowls](/sites/default/files/styles/16_9_small/public/2023-08/img-ingredients-white.jpg.webp?h=e0c80f45&itok=M338nuOU) ![Dr. Shari Hicks-Graham](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-08.png.webp?h=05662d65&itok=bjCWSCh8) ![woman running hand through hair](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-01.png.webp?h=05662d65&itok=SLtsId-E) ![Natural ingredients arranged in a 3x2 grid on a brand colored table](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-02.png.webp?h=cb7ee7f3&itok=PkOawC_s) ![Dr. Shari Hicks-Graham smiling at the product actor](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-03.png.webp?h=05662d65&itok=upOXbDWN) ![Natural ingredients arranged on a rustic table with a LivSo squeeze bottle](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-04_1.png.webp?h=cb7ee7f3&itok=M1QYq8FO) ![Side view of a woman's curly hair](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-05.png.webp?h=0d7cb9b0&itok=ayRfnSKV) ![front view of woman smiling while running a hand through her hair](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-06_0.png.webp?h=cb7ee7f3&itok=4ODcXEys) ![Grid of the photoshoot pictures with a hand writing on a photo](/sites/default/files/styles/16_9_small/public/2023-08/img-slider-07.png.webp?h=44f521df&itok=hHLUTysc) ### BRAND DEFINITION & IDENTITY ![LivSo logo](/sites/default/files/styles/16_9_small/public/2023-08/img-livso-logo.png.webp?h=c72ef0bf&itok=Q22gnVk-) ![LivSo monogram](/sites/default/files/styles/1_1_small/public/2023-08/img-monogram.png.webp?h=94960f28&itok=fyczh1Rv) ![LivSo business card application](/sites/default/files/styles/1_1_small/public/2023-08/img-bizcard.png.webp?h=b3b3a31c&itok=SdGaGCcc) ![LivSo brand definition slides on the left with iconography vertically stacked on the right](/sites/default/files/styles/16_9_small/public/2023-08/img-brand-definition-views-icons_1.png.webp?itok=Yn0rlrQg) ![Collage of pages from the style guide](/sites/default/files/styles/16_9_small/public/2023-08/img-style-guide.png.webp?h=3d456c2e&itok=ac1Lilup) ### WEBSITE A fully-responsive animated site that provides a tranquil and beautiful experience for LivSo customers. ![Shop Now CTA for LivSo Moisturizing Lotion](/sites/default/files/styles/1_1_small/public/2023-08/img-lotion-web-detail.png.webp?h=94960f28&itok=Mw5nfV3u) ![Elizabeth Blount "I feel like LivSo helped me love my hair again."](/sites/default/files/styles/1_1_small/public/2023-08/img-web-quote.png.webp?h=94960f28&itok=P01EyCAh) ![LivSo shampoo product details](/sites/default/files/styles/16_9_small/public/2023-08/Livso-shampoo-new2.png.webp?h=afce04ae&itok=H9jm2yIb) ![Testimonials by LivSo customers](/sites/default/files/styles/1_1_small/public/2023-08/img-testimonials.png.webp?h=94960f28&itok=A4B0OEST) ![Product listing for the LivSo Total Haircare Kit](/sites/default/files/styles/1_1_small/public/2023-08/img-web-total-haircase-kit.png.webp?h=ab00a7ad&itok=eXRT2SQN) ![CTA section to "The Science" explaining the process behind formulating LivSo products](/sites/default/files/styles/16_9_small/public/2023-08/img-web-science.png.webp?h=4d6de54d&itok=EJR9dAk9) ![Section titled "What Drives Us" featuring a photo of Dr. Shari Hicks-Graham above a photo and quote from Elizabeth Blount](/sites/default/files/2023-08/mobile-04_1.png) ![Section featuring LivSo products and natural ingredients titled "Expertly Made, Perfectly You" above a Shop Now CTA for Moisturizing Shampoo](/sites/default/files/2023-08/mobile-03_1.png) ![description and photo of LivSo founder, Dr. Shari Hicks-Graham](/sites/default/files/2023-08/mobile-02_1.png) ![Moisturizing Shampoo product detail page](/sites/default/files/2023-08/mobile-05_2.png) ![Email signup alongside a graphical link to "Our Products" and social media icons](/sites/default/files/2023-08/mobile-01_1.png) Dr. Shari Hicks-Graham came to us with a unique and exciting dream of creating her own haircare system. Already a well-respected dermatologist in Columbus, Ohio, Shari created LivSo to meet the needs of textured hair. Its unique formulation treats dry, itchy scalp while respecting the special qualities of kinky or curly hair. ### The Process Bonfire Red partnered with Shari from the beginning to help build the brand from scratch. The "Livso" name was created using a mix of her children's names: Olivia and Solomon. However, we found that the "Livso" name also inspired customers striving to live beautifully. The typographical mark created for Livso emphasizes the vertical strokes and the contrast between fine and thick lines, representing the diversity of hair textures the products were designed to improve. ### Packaging Design A first for Bonfire Red, we custom designed and managed Livso's form factors, bottle colors, and complete haircare set design. We chose colors that evoked the all-natural ingredients Livso sourced for their products, as well as creating custom textured "waves" as backgroud elements on each bottle. ### Digital Experience Livso is a fully-responsive animated site with seamless page transitions. We set out to provide a tranquil and beautiful experience for Livso customers. We wanted the site to mimic the effortless beauty Livso haircare provides. ### LivSo Legacy Livso has become a fast-growing haircare brand since launching the website. Livso has been featured in Allure, Essence, and countless beauty blogs. We are proud to have helped this Columbus-based start up, and are excited to see what the future holds for Livso. #### Visit [Website](https://livso.com/) #### Technology - Shopify [](/case-study/ywca) ![](/sites/default/files/styles/16_9_small/public/2024-03/YWCA_Hero-LG.png.webp?itok=2out2L4w) ## YWCA - Content