#  Gridiron Air    

- Brand
- Interactive
- Print
- Content
 
 

 

 

  ## High-Impact  
**Branding**  
for High-Performance Travel



 

 

    Read More Read Less   ### Brand & Collateral

 

 

 

 

 

 

 

   ![Boeing 777 flying against a blue sky](/sites/default/files/styles/1_1_small/public/2024-11/airplane_1.png.webp?h=291728c2&itok=wwEcruXZ) 

 

 

 

  ![Back cover of a sales brochure, highlighting the pocket with a glossy dart pattern.](/sites/default/files/styles/1_1_small/public/2024-11/_BFR9713-cropped.jpg.webp?h=20d42683&itok=mI3VgBqi)   ![Close-up of the Gridiron monogram on paper](/sites/default/files/styles/1_1_small/public/2024-11/GA_lockup.png.webp?h=b44d27a3&itok=giRIpQnY) 

  ![Top down spread of various collateral pieces produced for gridiron air](/sites/default/files/styles/16_9_small/public/2024-11/_BFR9656-Edit-lowres_0.jpg.webp?h=8e66300a&itok=cZNey4ky) 

  ![Close-up of a custom playing card set surrounded by other collateral materials](/sites/default/files/styles/1_1_small/public/2024-11/_BFR9628-Edit.jpg.webp?h=341d0c67&itok=ZdGD2xq6)   ![Front cover of the gridiron air sales brochure](/sites/default/files/styles/1_1_small/public/2024-11/_BFR9673.jpg.webp?h=54a7c835&itok=Cx22jAoq) 

  ![interior of the gridiron air sales brochure, highlighting the "safety first, last, and always." page](/sites/default/files/styles/16_9_small/public/2024-11/_BFR9691-lowres.jpg.webp?h=bf9b5514&itok=pPqg5DBG) 

 

    ![navy polo mocked up with gridiron air branding](/sites/default/files/styles/16_9_small/public/2024-11/gridiron-polo-mockup.jpg.webp?h=dfb004d7&itok=dy9PNs8o)  

 

  ### Apparel & Gear

 

 

  ![Close-up of a navy luggage tag embossed with gridiron air](/sites/default/files/styles/1_1_small/public/2024-11/card_holder.png.webp?h=b44d27a3&itok=dMIRNVAj)   ![custom luggage stacked with a shirt draped over top, all branded with gridiron air](/sites/default/files/styles/1_1_small/public/2024-11/_BFR9549-Edit.jpg.webp?itok=seO-qvI5) 

  ![gridiron air branded navy blanket against an aircraft seat](/sites/default/files/styles/16_9_small/public/2024-11/GA_SHOT_06%20045-lowres.jpg.webp?h=5adb6d09&itok=h5D9TO-l) 

  ![Custom Gridiron Air Bellroy bag](/sites/default/files/styles/1_1_small/public/2024-11/ga-bookbag.png.webp?itok=dLB7pp0U)   ![mockup of a gridiron aluminum water bottle](/sites/default/files/styles/1_1_small/public/2024-11/ga_bottle-mockup-r1-monogram%20%281%29.png.webp?h=85f67907&itok=H3QFO4wU) 

  ![wind down service in the layflat seats aboard a Boeing 777](/sites/default/files/styles/16_9_small/public/2024-11/GA_SHOT_13%2039-edit_1.jpg.webp?h=d2ec4572&itok=rr_2_QQY) 

  ![Mockup of a gridiron air attendant name tag on a man's lapel](/sites/default/files/styles/1_1_small/public/2024-11/cn54479573-1.jpg.webp?h=4ff4a9b9&itok=mJs4j6Cm)   ![Gridiron monogram on a hat](/sites/default/files/styles/1_1_small/public/2024-11/hat.png.webp?itok=WwMoR32W) 

 

    ![Screenshots from the Home and About pages of Gridiron Air's website](/sites/default/files/styles/16_9_small/public/2024-11/ga-website_0.jpg.webp?itok=YWkiMJQx)  

 

  ## Digital Design

 

 

 

 

 

  ![gridiron air app dashboard on a tablet](/sites/default/files/styles/16_9_small/public/2024-11/PWA_tablet.png.webp?itok=RDP_mQ8v) 

 

 

   ![red check-in icon against a navy background](/sites/default/files/styles/1_1_small/public/2024-11/check_in_icon.png.webp?h=9596531a&itok=c-JmAMb7) 

  ![gridiron air app mobile screens showing sign in, seating assignment and trip information](/sites/default/files/styles/16_9_small/public/2024-11/PWA_mobile.png.webp?itok=kVScSCru) 

  ![CTA from the Gridiron Air website for a virtual tour that reads "step inside the cabin"](/sites/default/files/styles/16_9_small/public/2024-11/step_inside.png.webp?itok=HOQ-IXzc)   ![Flight status gauge from the Gridiron Air app dashboard, status at 50% ready for takeoff in 1 hour and 23 minutes](/sites/default/files/styles/1_1_small/public/2024-11/flight_status_icon.png.webp?itok=lUr-qZyv) 

 

 

 

 

  

 Gridiron Air is a revolutionary new airline that is redefining team travel. Each flight is tailored to meet the unique needs of each team with a hyper-focus on safety and world-class hospitality. Gridiron Air offers a premium travel solution that meets both logistical and financial demands, revolutionizing the way NFL teams travel.

### Travel On Your Terms

As a start-up in the airline industry, it was crucial to establish a brand that married the youthful energy of their pitch with the security and experience of their team of industry veterans. To accomplish this, Bonfire Red crafted foundational brand pillars alongside their logomark. Inspired by its namesake, the logo embodies the strong energy and forward momentum of football while leaning into the directional nature of flight. Symbolizing an abstract aircraft, the red dart mark is always facing upwards and forward, focused on the future and what’s ahead.

### Experience at Every Touchpoint

With an established brand that Gridiron Air could rally around, Bonfire Red skillfully wove the new design language at every touchpoint. This began with a website that married the newly established brand pillars with the bold, angular look of their logomark and beautiful air-to-air footage. This aesthetic was then translated into a value-proposition deck that was presented at the annual NFL owners meeting to both educate and excite attendees to the possibilities of their business. To further support Gridiron Air, Bonfire Red meticulously applied these efforts to a website, print collateral, apparel, branded in-flight materials and more.

#### Visit

[Website](https://www.gridiron-air.com)

 

   [](/case-study/gridiron-air-content) ![](/sites/default/files/styles/16_9_small/public/2025-06/img-ga-cc-hero.png.webp?itok=9--PVOdm) 

## Gridiron Air

- Content