# Columbus Idea Foundry - Brand - Interactive - Print ## A Space for **Makers** Read More Read Less ![full color idea foundry logo in yellow blue and red](/sites/default/files/styles/1_1_small/public/2024-05/Asset%201.png.webp?h=ac2faa1d&itok=od7BPjsi) ![idea foundry logo in all yellow for the city of pittsburgh](/sites/default/files/styles/1_1_small/public/2024-05/Asset%202.png.webp?h=0155851d&itok=cY7Npf94) ![idea foundry logo in all red for the city of austin](/sites/default/files/styles/1_1_small/public/2024-05/Asset%203.png.webp?h=91cfebc9&itok=aguUbqvs) ![6 iterations of the idea foundry logo hand drawn with different shapes and textures](/sites/default/files/styles/1_1_small/public/2024-05/sketches.jpg.webp?h=a4367f4f&itok=0E26TFRV) ![Grid of Idea Foundry logomarks with a recessed photo of a maker in the background](/sites/default/files/styles/1_1_small/public/2024-05/3B.png.webp?itok=F-aUWcXs) ![Grid of Idea Foundry logos, each on their own colored background using branded colors](/sites/default/files/styles/16_9_small/public/2024-05/4B.png.webp?itok=T3y5NvFb) ![The word "Make" with the 'a' replaced by a slanted Idea Foundry logo](/sites/default/files/styles/1_1_small/public/2024-05/4A_0.png.webp?itok=d-MdsRAZ) ![A branded pencil, envelope, letterhead and business cards ](/sites/default/files/styles/16_9_small/public/2024-05/5A.png.webp?itok=mRuWo_w6) ![A fan of four Idea Foundry business cards, each with a branded color on the back](/sites/default/files/styles/1_1_small/public/2024-05/5B.png.webp?itok=5CwIdv_i) ![three canvas totes with the idea foundry logo screenprinted on them in yellow red and blue](/sites/default/files/styles/16_9_small/public/2024-05/Idea%20Foundry%20Canvas%20Tote.png.webp?h=84ce3ebe&itok=kJOYTYAb) ![rubber stamp laying on its side with the idea foundry logo stamped in red ink on paper](/sites/default/files/styles/16_9_small/public/2024-05/Rubber%20Stamp%20MockUp-red.jpg.webp?h=1a52124b&itok=WOZTVFfn) ![foundry made logo stamped with yellow ink on paper](/sites/default/files/styles/1_1_small/public/2024-05/stamp-yellow-2.jpg.webp?h=32ebe3b7&itok=t0c2HBv2) ![color guidelines for the branding of the idea foundry](/sites/default/files/styles/16_9_small/public/2024-05/brand-guidelines.jpg.webp?h=39a496dc&itok=wc2Eih52) ![poster series created for idea foundry's makers date night event](/sites/default/files/styles/16_9_small/public/2024-05/posters.jpg.webp?h=c9ede3b1&itok=H4dX3CCO) ![2 posters for the idea foundry showing the brand templates](/sites/default/files/styles/16_9_small/public/2024-05/ideafoundry-flyers.jpg.webp?h=ab53470a&itok=NM7E1gwG) ![Idea foundry printed logos printed on a dark gray, red and blue t-shirts](/sites/default/files/2024-05/tshirts.jpg) ![Homepage of the Idea Foundry website](/sites/default/files/styles/16_9_small/public/2024-05/12A_0.png.webp?h=0d7cb9b0&itok=PMgaI-tC) !["Our Mission" page of the Idea Foundry website](/sites/default/files/styles/16_9_small/public/2024-05/13A.png.webp?itok=iy_O76WC) The Idea Foundry is Columbus’ premiere makerspace, and creative environment providing classes, training, and access to various tools and technology. ### Form & Function The launch location of the Idea Foundry was in Columbus, Ohio, with the intent to expand into other like-markets throughout the country. Their brand promise is; to empower artists and makers with the means necessary to create, to provide a space where like-minded individuals come together as a community, and to be at the heart of innovation within each city. We were asked to rebrand the foundry to help properly tell their brand story as well as create a CMS driven website to manage their wide array of classes and events. We created a fun, energetic and inclusive brand ecosystem that will act as a model when the Idea Foundry expands to other locations across the country. The holistic brand is inclusive to every type of maker from blacksmiths and welders to IT professionals and computer artists. ### Built to Grow As their name suggests, we built their new brand entirely from foundational elements. The logo consists of geometric shapes that harken back to the educational wooden building block toys from the 30s. The color palette is derived from the three primary colors of red, blue and yellow, pointing back to the base structural elements of art and design. [](/case-study/baesman) ![](/sites/default/files/styles/16_9_small/public/2024-04/baesman_Hero-LG.png.webp?itok=SMUyNsnV) ## Baesman - Brand - Print - Interactive - Campaign