WD Partners

Samsung Digital Concepts

WD Partners is a global design and program management partner for multi-unit food and retail brands. We are proud to be a creative and execution partner for them.

wdpartners.com
Challenge

Samsung recently asked WD Partners to design a new retail flagship store based in Seoul, Korea. As part of this initiative, WD Partners made the decision to add a digital layer into their retail space designs, taking full advantage of their SMART technology and brand equity.

Execution

We partnered with WD's retail design and digital teams to identify opportunities to layer digital into their interior design. We created multiple key visuals illustrating our collective ideas, which were then shared with Samsung.