The View on High

Digital Partner / Branding

The View on High features a beautiful retail space with high-end, luxury student apartments on North High Street, across from The Ohio State University. The building offers a dynamic, fully-furnished setting, featuring two- three- four- and five-bedroom units just steps away from classes, libraries and the Ohio Stadium.

Bonfire Red was asked to create the branding and marketing materials for this concept, before it ever broke ground. A unique challenge was ensuring that the View Properties identity system could grow with the brand, working into future properties and their individual marketing efforts.


We created a multi-dimensional mark, interlocking 3 V's to represent a flourishing and diverse student community, while establishing their strong commitment safety and security. The center triangle represents a window view finder, which speaks to the beautiful views of the student campus and buzzing environment.

We created and established three templated website experiences offering The View options as part of their go-to-market strategy for The View on High and any future properties. These include a basic single page layout for the "coming soon" template, a more in-depth single page layout with additional interactive elements and finally a full-site with multiple pages. The full-site experience showcases full-width imagery of floorplans and interior renderings, a 3-D breakdown of the building view allowing users to navigate and view information per unit, along with features and gallery pages boasting the amentities they offer.