Tell Collective

Brand Creation / Digital

Tell is an artfully managed community of directors, producers, editors, designers, motion graphic and other artists who share a passion for storytelling and love of their craft.

tellcollective.com
Challenge

Bob Egle, Tell Founder and Creative Director, came to us to help get his new company off the ground. All they needed was a name, a brand, and a way to get the word out. They collaborate with clients to conceptualize and produce films, commercials, music videos, documentaries, testimonials and corporate videos. They have the ability to put together the right team for specific projects based on creative content, budget, and geography. We just needed to find a way to tell that story.

Execution

We started with a brand workshop, where we worked with Bob and team to identify the pillars and foundation of his brand. After the workshop, we created a brand brief identifying who they are, what they do, who they target, voice & tone, look & feel and more. We then dove into a naming exercise, using the brand brief as our guiding light. The word "Tell" quickly rose to the top. We then created the mark, which signifies the act of storytelling through a stylized conversation bubble. We added a period at the end of 'Tell', to turn it into a call to action. From there we created the website showcasing their work and members of the collective. Finally we created an email campaign to target prospects and existing clients, introducing them to the new brand.