Sweet Caramels

Identity

A small, proud American business who dreams of baking caramels right in the heart of Ohio.

Challenge

David and Maureen Gelo's grandmother has been making all-natural caramels since 1961. When they were ready to take the brand out of their basement and into the limelight, they asked Bonfire Red to design a logo fitting of their awesome flavor.

Execution

We created the outer shape of the mark as a 3-dimensional rectangle, which represents the shapes of the actual caramels. The looping "C" of the word "Caramels" forms a subliminal "E" to pay homage to Grandmother Edie, the original founder.