Salon Lofts makes it simple for beauty professionals to start and grow their own business. Their salons currently span 5 states and over 750 independent beauty specialists.salonlofts.com
Since 2011, Bonfire Red has served as Salon Loft's lead creative partner. Our task was to stay nimble and flex with them as they grow. We provide creative direction and execution across all of their digital and print needs. But most importantly, during their unprecedented time of growth, our priority was to drive awareness of new salon availabilities in a growing market.
Our journey began with the redesign of the online booking system, making it easier for consumers to find and book an appointment with their beauty specialist online. We evolved SL's image across all channels, most notably relieving them from their dependency on stock imagery to leveraging custom photography. All imagery was shot locally, featuring real Salon Loft beauty specialists. Our work has transcended all aspects of digital, in-store, tradeshow and print and marketing collateral.