Precision Demand

Site Redesign

Precision Demand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact in real time. They integrate their client's audience data using a proprietary technology to identify the audiences that their clients need to reach and influence with their brand. These technologies allow them to more efficiently plan, buy, track and optimize TV media investments.

precisiondemand.com
Challenge

Precision Demand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact in real time. They integrate their client's audience data using a proprietary technology to identify the audiences that their clients need to reach and influence with their brand. These technologies allow them to more efficiently plan, buy, track and optimize TV media investments.

Execution

We evolved the logo/mark and visual language for their brand, in tandem to redesigning the overall look and feel of their website in an effort to ensure their site remained technical, yet approachable. Heavy collaboration with Precision Demand paired with custom illustrations and design brought their process and product to life in terms all viewers can understand.

On May 21, 2014, AOL took a step forward in continuing to build its platform capabilities around TV and digital video by bringing PrecisionDemand into their family.

Integrated into Adap.tv’s programmatic buying and selling platforms and, eventually, ONE by AOL, PrecisionDemand will be a key component to their advanced TV targeting, attribution and optimization technology available in the market.