Northstar strives to bring together caring and intelligent people who love food and enjoy serving others. Their carefully prepared yet casual cuisine and unique urban ambience have earned a stream of loyal fans.thenorthstarcafe.com
Northstar asked us to define, design and develop a custom-branded digital platform which will allow associates of Northstar Cafe and Third & Hollywood to unite as a community. This community's name is "Trailmix."
We designed a custom identity and visual language for the brand to sit on top of an existing technology named BuddyPress, a fully featured social network platform built to bring people together. The site now serves as both an internal communication tool for their company and a focused social network for Northstar Cafe and Third & Hollywood.