IIDA - Ohio/Kentucky

Digital Partner / Branding / Print

The International Interior Design Association (IIDA) is a professional networking and educational association with more than 13,000 members in 31 Chapters around the world. The Ohio Kentucky Chapter consists of over 550 members and spans 5 cities.

iidaohky.org
Challenge

Each City Center needed an outlet to post inspiration, membership resources and a more enhanced level of sponsorship awareness.

Execution

We gave each City Center the tools to become their own source of inspiration and resources with a section we called the Newsstand. We focused on creating a new calendar system and overhauled the membership section, segmenting prospects by profession and associating clear benefits to each persona. We instituted new zones, which showcase sponsors proudly and provide real estate for them to highlight new products. To promote the site, we designed custom coasters, leveraging the new aesthetic, to send out to all of the Chapter Members, inviting them to visit their new site.