WD Partners

G-Series Fit Digital Prototype

WD Partners is a global design and program management partner for multi-unit food and retail brands. We are proud to be a creative and execution partner for them.

http://www.wdpartners.com
Challenge

G Series Pro is an elite line of sports nutrition products from Gatorade. WD Partners contracted us to architect and design the decision support touch-screen experience for their POP displays in select retail chains.

Execution

Following the strategic direction of WD Partners, we designed a new digital touch POP display touting the benefits of the Pro line. We handed over the design and WD took it from there.