Central Power

Digital Partner

As a top distributor of outdoor power parts and products, Central Power Systems leverages their high-tech warehouse and superior service to seamlessly connect the manufacturer and the marketplace with smart, speedy solutions.

centralpower.com
Challenge

With multiple audiences--dealers, retailers, online stores and OEM--it’s imperative that Central Power Systems has a website that easily and quickly communicates what they do and how they do it. This required a site-wide refresh that would elevate the brand while being low maintenance across multiple platforms.

Execution

To educate both current and future clients of Central Power Systems’ capabilities, we created a custom-designed experience that was both visually appealing and easy to navigate. To offer them a sustainable approach, we ensured that the experience could also be leveraged as a template. Brand guidelines were established to protect the equity of the logo while anchoring it to a cleaner, more sophisticated user interface. Fresh, environmental photography sets the stage for each section while sharp, eye-catching icons and subtle animations reveal information in a simple, yet highly engaging way.