Bath & Body Works

Blue Ribbon Promotion

For the past two decades, Bath and Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences including shower gels, lotions, candles and accessories.

bathandbodyworks.com
Challenge

The goal was to create a plug-and-play promotions framework as customizable as the products they sell. Once a promotion is strategized, designed and deployed, each would be graded on increased traffic to site and consumer engagement, increased email acquisition and increased product demand.

Execution

We started with defining the framework, ensuring a solution that could flex with the needs of each promotion and allow for a custom look and feel to play up seasonality. We then layered in the first promotion, the Blue Ribbon Favorites, designed to allow consumers to cast their votes on their favorite Fall fragrances and be entered for a chance to win a $1000 Blue Ribbon Shopping Spree.