Alliance Data

Mosaic Connect Brand Id

Mosaic Connect is Alliance Data's single-platform for credit and multi-tender loyalty programs. It's designed to bring relevant communication and personalized recognition from the brands they love.


Mosaic Connect delivers customized rewards, one-to-one marketing, and communication preference together to enhance brand loyalty. Alliance Data asked us to create an identity for the sub-brand for use across presentation materials.


When talking with Alliance Data stakeholders, one of the key selling points of this platform is that the opportunities are infinite once your brand is up and running on Mosaic Connect. Among other concepts, we explored a sleek, typographical approach which incorporates the infinity symbol in a clever way. We then began to play with building textures with circles to create a "mosaic" look to be used across presentation materials.