Abercrombie & Fitch and sister brand, Hollister Co. are two of the most widely known brands in retail. Their fans span the globe from the USA, Europe and Asia. Both brands are committed to offering cool casual wear for young consumers.
In 2013, both brands were charged with executing a larger social strategy to increase fan engagement and build brand awareness.
Our team's goal was to bring fresh, creative ideas and design inspiration to the table as part of executing the overall social media and paid marketing strategies for each brand. We provided illustrative and photographic assets to be utlilized as part of each brand's social strategy, which resulted in record-breaking fan engagement.